About
I am currently working as a Marketing Manager with Amazon helping them to solve business problems digitally. My role includes strategizing digital campaigns to meet the business and marketing objectives.
Prior to this I worked with HDFC Bank, Aditya Birla Capital & Performics.Convonix as a Manager-Digital Marketing handling digital campaigns across Search, Display & Social.
I have completed my MBA in Marketing and was a part of Corporate Relations Team at KJ-SIMSR, in-charge of connecting recruitment teams of corporate houses for campus engagement. I was also runners up in India's biggest Communication Strategy Competition organized by FCB Ulka.
Prior to MBA I have worked in Askme as a Digital Account manager I was responsible for creating and selling innovative customized online advertising solutions across multiple platforms to companies with esteemed brands and their respective agencies. I also conceptualized and succesfully executed a global marketing campaign for Askme which was executed across Askme's target markets in Phillipines & Malaysia.
During my MBA, I have also interned with organizations like Zee Entertainment, Colgate, PlanThyBusiness, Rolling Banners in marketing and strategy roles which has helped me develop my acumen as a marketeer.
All these experiences across diverse industries not only brought the best out of me but also helped me establish myself as a high achiever no-matter what the odds.
Contact
Bengaluru, Karnataka, India
Social
Experience
Manager- Digital Marketing
HDFC Bank
Sep 2019 - Dec 2021
Leading the e-business & revenue generation through digital marketing initiatives on owned & paid media
Responsible for brand and performance marketing in collaboration with all external agency partners for Google, Facebook, Programmatic, Affiliates, Content Marketing, etc. & internal stakeholders like Product, Business, Call Center, Legal & Finance teams etc.
Driving App Marketing campaigns for driving brand consideration, registrations & in-app purchases
Driving digital analytics to deliver contextually relevant communication to customers across multiple channels and touchpoints
Managing UI/UX for the digital journey and improving conversion rate & engagement by personalizing customer experience on the Bank's website and related properties through Adobe Target
Digital Marketing Manager
Aditya Birla Capital
Oct 2018 - Aug 2019
Responsible for driving brand and performance marketing campaigns across business lines: Personal Loans, Credit Cards, Mutual Funds etc.
Managing all digital campaigns which include ideation, media planning, optimization and performance analysis in collaboration with digital & media agencies, affiliates and other external partners
Responsible for coordinating with internal stakeholders like Product, Business, Call Center, Legal & Finance teams etc.
Business Manager-Digital Marketing
Performics India
May 2017 - Oct 2018
Complete digital expertise on all search/social platforms across varied industries with experience in campaigns ranging from awareness and brand lift to lead generation, offline conversions, apps and e-commerce.
Responsible for managing multiple clients to draft digital marketing strategies for their brands.
Formulation & Implementation of online customer acquisition & retention strategy which includes understanding the target customer, consumer profiling, drawing consumer insights and consumer journey, track conversion rates and suggest improvements to the journey.
Understanding the overall ecosystem of brand marketing which involves components like SEO, SEM, Web analytics & App Marketing to create action plans for the campaign.
Conceptualizing and Planning creative content marketing strategies for regular customer engagement to increase stickiness quotient of existing consumers and attract new consumers.
Handling a team of analysts' & associates' and ensuring growth for each team member – evaluating delivery and thought process, regular feedback and charting out growth road-maps.
Platform expertise:
- Search: SEO, Google Adwords, Webmasters , Structural and Technical website analysis including
UI/UX website design, SemRush, Ahrefs, Moz
- Social: Facebook, Instagram, Messenger, Twitter, LinkedIn , Youtube
- Analytics: Google Analytics, Advanced SimilarWeb, Crazy Egg
Placement Coordinator
K. J. Somaiya Institute of Management Studies and Research (KJ SIMSR)
Jan 2015 - Jan 2017
Part of Corporate Relations Team at KJ-SIMSR, in-charge of connecting recruitment teams of corporate houses for campus engagement.
Summer Intern
Colgate-Palmolive
May 2016 - Jun 2016
Responsible for consumer market research on customer needs, behaviours, and preferences and delivered recommendations for additional revenue driving product and marketing opportunities.
Performance Marketing
Amazon
Dec 2021 - 00
Education
PGDM-Marketing
K J Somaiya Institute of Management · Marketing/Marketing ManagementGeneral
Bachelor of Engineering (B.E.)
Yeshwantrao Chavan College of Engineering - YCCE · ElectricalElectronics and Communications Engineering
Skills
Web Marketing StrategyDigital Advertising SalesDigital Media SalesOnline MarketingCustomer Lifecycle ManagementGrowth MarketingDigital Marketing MediaCustomer Relationship Management (CRM)Stakeholder ManagementPerformance MarketingBrand MarketingTeam ManagementSalesBrand ManagementBusiness StrategyMarketingMarketing StrategyBusiness AnalysisOnline AdvertisingMarketing CommunicationsMarketing ManagementNew Business DevelopmentPowerPointCMarket ResearchManagementStrategyCRMDigital MarketingMicrosoft Office