Business Development Associate
Business Development Associate – ELV & Security Systems
- Company
- Locus Fire & Security India Pvt. Ltd.
- Location
- Gurugram, Haryana
- Department
- Sales & Business Development
- Employment Type
- Full-Time
- Industry
- ELV | Fire & Security | CCTV | Access Control | Networking
About the Company
Locus Fire & Security India Pvt. Ltd. provides integrated Fire, Security and ELV solutions to corporate, industrial, commercial and institutional clients. Our solution portfolio includes CCTV Surveillance, Fire Alarm Systems, Access Control, Intrusion Detection, Public Address Systems, Networking/Wi-Fi, structured cabling and Annual Maintenance Contracts (AMC).
Role Overview
We are looking for an energetic and result-oriented Business Development Associate (BDA) to support new business acquisition, lead generation, client engagement and sales pipeline development.
The candidate will work closely with the sales and technical teams to identify opportunities, understand customer requirements, coordinate surveys and proposals, and convert qualified opportunities into business.
Key Responsibilities
Identify and generate new B2B business opportunities through calls, emails, LinkedIn, referrals and market research.
Develop prospective customers across corporate offices, warehouses, factories, schools, retail, hospitality and commercial facilities.
Promote solutions including
CCTV Surveillance Systems
Fire Alarm Systems
Access Control & Biometric Systems
Intrusion Alarm Systems
Public Address Systems
Wi-Fi & Networking
Structured Cabling
AMC & Managed Support Services
Connect with IT Managers, Admin Heads, Facility Managers, Security Heads, Procurement Teams and Project Consultants.
Understand preliminary customer requirements and coordinate site surveys with the technical team.
Coordinate preparation and submission of BOQs, quotations and commercial proposals.
Maintain systematic follow-ups on enquiries, quotations and ongoing opportunities.
Develop and maintain a healthy sales pipeline from lead generation through closure.
Coordinate meetings, presentations and product demonstrations with prospective clients.
Follow up for commercial negotiations, Purchase Orders and client onboarding.
Identify opportunities for AMC renewals, upgrades, expansions and cross-selling.
Maintain accurate customer, lead and opportunity information in the company CRM.
Prepare periodic sales activity, pipeline and conversion reports for management.
Candidate Profile
- Qualification
- Graduate / MBA / Diploma or equivalent qualification.
- Experience
- 0–3 years in Business Development, Inside Sales, B2B Sales or Lead Generation.
Freshers with strong communication and business development aptitude may also be considered.
Preferred Industry Experience
Candidates with exposure to any of the following will have an advantage
CCTV | Fire Alarm | ELV | Access Control | IT Networking | Security Systems | Building Automation | System Integration
Required Skills
Strong verbal and written communication
B2B lead generation and prospecting
Client relationship management
Telecalling and email communication
Commercial follow-up and negotiation
Basic understanding of sales pipelines and CRM
MS Excel, Word and PowerPoint
Ability to coordinate effectively with technical and operations teams
Target-oriented and proactive working approach
Key Performance Indicators – KPIs
Performance will primarily be measured on
New qualified leads generated
Client meetings and site surveys arranged
RFQs / enquiries generated
Quotations and proposals submitted
Sales pipeline value
Lead-to-order conversion
New customer acquisition
Revenue / order booking
AMC and recurring business opportunities
What We Offer
Exposure to enterprise and corporate projects
Opportunity to work across multiple Fire, Security and ELV technologies
Structured learning with technical and project teams
Performance-driven growth opportunities
Incentives linked to business performance
Long-term career progression in B2B sales and business development
Locus Fire & Security India Pvt. Ltd.
Safer Space, Smarter Tomorrow.
- Pay
- ₹45,000.00 per month
- Work Location
- In person
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