Social Media Manager

Based on experience and skills About VAYU JETSVAYU JETS is an India-based private aviation brand offering personalised private jet and helicopter charter solutions for business and leisure travel, working with aircraft operators to coordinate journeys. Role OverviewWe are looking for a creative, results-oriented Social Media Marketing Executive to strengthen our digital presence, create premium content and generate qualified charter enquiries. Key ResponsibilitiesManage Instagram, Facebook, LinkedIn, YouTube and X accounts. Plan and maintain a monthly content calendar. Create engaging posts, reels, stories, captions and promotional campaigns. Maintain consistent brand identity, tone and visual quality. Run and optimise Meta and LinkedIn advertising campaigns within approved budgets. Respond to comments and messages, and forward enquiries to the charter sales team. Coordinate with designers, video editors and sales colleagues. Research aviation trends, competitors and relevant content opportunities. Track engagement, audience growth, website traffic and qualified leads. Prepare monthly performance reports with clear improvement recommendations. Obtain approval before publishing client images, testimonials or sensitive travel details. Required SkillsStrong understanding of social media platforms and content trends. Hands-on experience with Canva, CapCut or similar creative tools. Familiarity with Meta Business Suite and Ads Manager. Strong English writing skills; Hindi or Marathi is an advantage. Ability to create polished content for a premium audience. Basic knowledge of analytics, lead generation and campaign reporting. Good organisation, attention to detail and ability to meet deadlines. Preferred QualificationsDegree or diploma in Marketing, Communications, Media or a related field. Experience in aviation, luxury travel, hospitality or premium lifestyle brands. A portfolio demonstrating social media content and campaign results. Success MeasuresConsistent delivery of approved content. Growth in relevant audiences and meaningful engagement. Qualified charter enquiries and efficient cost per lead. Prompt handling of social media enquiries.