Digital Marketing Executive

Key Roles & ResponsibilitiesDigital Campaign Management: Plan, execute, and monitor digital marketing campaigns across various online platforms. Social Media Management: Manage company social media accounts, create engaging content, and maintain a consistent posting schedule. SEO & Website Management: Implement SEO strategies, conduct keyword research, and improve website traffic and search engine rankings. Paid Advertising: Manage Google Ads, Meta Ads (Facebook and Instagram), and other paid advertising campaigns to generate leads. Content Creation: Develop marketing content, creatives, captions, and promotional materials in coordination with the design team. Lead Generation: Execute digital strategies to generate qualified leads and support business development objectives. Analytics & Reporting: Monitor campaign performance, website traffic, engagement, conversion rates, and ROI using tools such as Google Analytics. Email & WhatsApp Marketing: Execute targeted promotional campaigns to improve customer engagement and conversions. Competitor Analysis: Research market trends, competitor activities, and emerging digital marketing opportunities. Performance Optimization: Analyse campaign results and implement improvements to achieve marketing targets within the allocated budget.