Head of Brand & Marketing

Annual Fixed Compensation

₹6–9 LPA

Additional Incentive

5% of defined net operating profit, payable quarterly

Experience

4–7 years preferred

Location

Bhubaneswar, Odisha — relocation required for candidates based elsewhere

Travel

Across India, as required

Build a brand that could become part of millions of households.

What if your next job gave you the opportunity to build a consumer brand from the ground up, shape its identity, and become the person who brings its story to the world?

We are preparing to launch a differentiated consumer product in India, designed for a broad household audience. The brand name, product details and launch strategy are confidential at this pre-launch stage.

We are looking for an entrepreneurial marketing professional who wants to move beyond managing campaigns and take ownership of building a brand.

You'll work directly with the founder, help shape the company's public identity, lead its marketing and growth initiatives, and play a central role in bringing the brand to market.

This is an opportunity to build something from day one, and not simply manage something that already exists.

Why this opportunity is different?

A Key Leadership Position

You will hold the most senior leadership position after the Founder, working directly with them and playing a pivotal role in shaping the brand's strategy, growth and overall business direction. You will have significant ownership of day-to-day execution, decision-making and brand development as the company grows.

2. Be the face of the brand

Represent the brand through videos, podcasts, interviews, events, media interactions and strategic collaborations. Help create its personality, tell its story and build its public presence.

Own the brand-building journey

Take responsibility for positioning, storytelling, launch strategy, digital marketing and customer acquisition. Your ideas will influence the business directly, without layers of corporate bureaucracy.

Work closely with the founder

Have direct access to the founder, meaningful decision-making responsibility and the opportunity to influence business strategy as the company grows.

Participate in the company's success

Receive a fixed annual salary plus a quarterly incentive linked to the company's defined net operating profit, under a written incentive policy.

Grow beyond a conventional marketing role

As the business develops, take on broader responsibilities across sales, partnerships, customer experience and operations, with scope for career and compensation progression based on performance.

What you'll be responsible for?

Brand strategy and positioning

Develop the brand's positioning, identity, messaging and go-to-market strategy.

Build compelling brand stories that resonate with customers.

Maintain consistency across the website, packaging, social media, advertising and offline channels.

Research customer behaviour and translate insights into effective marketing initiatives.

Marketing, sales and growth

Plan and execute digital marketing campaigns, including Meta advertising.

Build influencer, affiliate and strategic partnership programmes.

Drive e-commerce sales, conversion rates and customer acquisition.

Track revenue, advertising expenditure, customer acquisition costs and contribution margins.

Identify effective channels and build repeatable, measurable growth strategies.

Public relations and brand representation

Become a principal public-facing representative of the brand.

Participate in podcasts, interviews, videos, events and relevant media opportunities.

Build relationships with creators, media professionals, strategic partners and customers.

Communicate the brand's story confidently, consistently and authentically.

Business execution

Coordinate creative production, vendors, launch activities and customer experience.

Manage marketing expenditure within the approved budget.

Work hands-on with freelancers and external partners, building a lean team as required.

Coordinate with operations and fulfilment partners to maintain a reliable customer experience.

Prepare monthly performance reports and actionable growth plans.

Who we're looking for?

We are particularly interested in professionals who have worked in small or mid-sized D2C startups and want greater ownership of a business.

Ideally 4–7 years of experience in brand marketing, D2C, e-commerce, lifestyle, beauty, gifting or other consumer businesses.

Experience launching products, building brands or delivering measurable marketing results.

Practical knowledge of performance marketing, influencer marketing, content strategy and online sales.

Strong communication, storytelling and presentation skills.

Confidence in front of a camera and enthusiasm for public-facing brand representation.

Commercial judgement and an understanding of revenue, margins and marketing efficiency.

An entrepreneurial mindset and the ability to execute with a lean team.

We value demonstrable achievements, initiative and practical skills more than impressive job titles.

Location, relocation and travel

This is a Bhubaneswar-based position.

Candidates currently living outside Bhubaneswar must be willing to relocate to Bhubaneswar, Odisha.

The role may involve travel across India for brand launches, events, podcasts, influencer collaborations, business meetings and other marketing activities.

Candidates should be comfortable with periodic business travel as required.

Approved business travel expenses will be reimbursed under the company's travel policy.

A one-time relocation reimbursement may be available for eligible candidates, subject to an agreed cap and documented expenses.

Please apply only if you are comfortable with the location and travel requirements.

Compensation and career progression

Fixed annual salary

₹6–9 lakh, depending on experience and suitability.

Quarterly profit-sharing

5% of defined net operating profit, calculated and paid under a written policy covering eligible expenses, accoun