Field Sales and Marketing

About the Role

We are seeking an energetic, ambitious, and persuasive Field Sales & Marketing Executive to drive student admissions for our IT institute. In this role, you will be the face of our institute on the ground—conducting direct outreach at colleges, coaching centers, tech hubs, and student zones to generate leads, conduct initial counseling, and convert prospective candidates into enrolled students.

Key Responsibilities

Field Outreach & Lead Generation

Visit degree colleges, diploma institutes, engineering campuses, and competitive exam hubs to interact directly with undergraduate and graduate students.

Execute offline promotional drives, including information canopies, flyer distribution, seminar desk setups, and student interactive kiosks.

Collect qualified student inquiries, phone numbers, and career profiles during field visits.

Direct Counseling & Pitching

Deliver one-on-one pitches to prospective students, explaining career prospects in IT (networking, cloud, cybersecurity, software development).

Address students' career doubts, overcome objections regarding course fees or duration, and explain how our certifications bridge the college-to-corporate gap.

Invite interested students and parents to the institute campus for detailed counseling sessions and free demo classes.

Institutional Tie-ups & Seminars

Identify and connect with college placement officers (TPOs), HODs, and student council heads to arrange free career guidance workshops or seminars conducted by our technical trainers.

Build long-term referral relationships with local private hostels, PG owners, and cyber cafes.

Target Achievement & Reporting

Meet and exceed weekly and monthly targets for field contacts, footfall generated at the institute, and final enrolled admissions.

Maintain daily activity logs in CRM/spreadsheets (number of student interactions, leads captured, scheduled campus visits).

Coordinate with the in-house telecalling/counseling team to ensure timely follow-ups on leads gathered during field visits.

Required Skills & Qualifications

Education: Graduate in any discipline (B.A., B.Com, B.Sc, BBA, BCA, etc.). A technical background is not strictly required, but basic familiarity with computer courses and certifications is a plus.

Experience: Fresher months to 2 years in field sales, direct marketing, academic admissions, or insurance/credit card/telecom on-ground sales. Freshers with exceptional communication and street-smart persuasion skills will also be considered.

Communication: Strong spoken proficiency in the local language and Hindi/English. High confidence in starting cold conversations with strangers.

Personality: High energy, resilient attitude toward cold calling/approaching, goal-oriented, and capable of working under enrollment targets.

Pay

₹6,000.00 - ₹26,000.00 per month

Work Location

In person