General Manager

. Job Purpose

The General Manager is responsible for overseeing the overall business operations, managing departmental heads and managers, achieving business objectives, improving operational efficiency, monitoring employee performance, and ensuring that all departments function according to the company's policies, procedures, and strategic goals.

The General Manager acts as the link between the Managing Director and all departmental managers to ensure effective coordination, accountability, and business growth.

• Key ResponsibilitiesA. Overall Business Management
• Manage and supervise the day-to-day operations of the company.
• Implement business strategies, policies, and decisions approved by the Managing Director.
• Ensure all departments work towards achieving the company's monthly, quarterly, and annual targets.
• Identify operational challenges and implement corrective measures.
• Monitor overall business performance and submit regular reports to the Managing Director.
• Ensure efficient utilization of company resources, manpower, materials, and finances.
• Identify opportunities for business expansion, cost reduction, and improved profitability.

B. Sales and Marketing Management

• Monitor the performance of the Sales Manager, Area Sales Managers (ASMs), and Sales Executives.
• Ensure achievement of assigned sales, collection, dealer development, and market expansion targets.
• Review daily, weekly, and monthly sales reports.
• Monitor territory-wise sales performance and take corrective action where targets are not achieved.
• Ensure proper dealer appointment procedures and compliance with New Dealer Opening (NDO) requirements.
• Monitor outstanding payments, overdue accounts, and collection performance in coordination with the Accounts Department.
• Review market feedback, competitor activities, product demand, and pricing trends.
• Ensure that sales teams operate within approved territories and follow company pricing, credit, and incentive policies.

C. Departmental Supervision

• Supervise the performance of all departmental managers and team leaders.
• Establish clear responsibilities, Key Result Areas (KRAs), and performance targets for each manager.
• Conduct regular performance review meetings with departmental heads.
• Ensure proper coordination between Sales, Accounts, HR, Administration, Factory, and Logistics.
• Identify gaps in departmental performance and ensure timely corrective action.
• Ensure managers submit their daily reports within the prescribed deadline.
• Hold managers accountable for the performance, discipline, and productivity of their respective teams.

D. Human Resources and Employee Management

• Coordinate with the HR Manager regarding recruitment, onboarding, employee discipline, attendance, and manpower planning.
• Review employee attendance, punctuality, productivity, and performance.
• Ensure all managers conduct regular employee performance reviews.
• Support the implementation of company HR policies, procedures, and disciplinary systems.
• Identify training requirements and improve employee skills and productivity.
• Review staffing requirements and approve manpower proposals within delegated authority.
• Ensure that employee grievances and workplace issues are addressed appropriately.
• Promote a professional, accountable, and performance-oriented work culture.

E. Finance and Accounts Monitoring

• Monitor the company's overall financial performance in coordination with the Accounts Department.
• Review sales revenue, operating expenses, cash flow, receivables, payables, and profitability reports.
• Ensure that expenses are incurred within approved budgets and authorization limits.
• Monitor customer credit limits, outstanding balances, and collection efficiency.
• Review monthly financial reports, profit and loss statements, and other management reports.
• Coordinate with the Accounts Manager to ensure timely statutory filings and compliance.
• Identify unnecessary expenses and recommend cost-control measures.
• Ensure financial transactions are supported by proper documentation and approvals.

F. Factory, Inventory and Logistics Management

• Monitor factory production, manpower utilization, and operational efficiency, where applicable.
• Ensure timely availability of materials and proper coordination between procurement, production, and sales.
• Monitor stock levels, inventory movement, dispatches, and delivery performance.
• Ensure proper storage and handling of goods to prevent damage and losses.
• Review vehicle utilization, transportation costs, and delivery schedules.
• Coordinate with factory and logistics managers to resolve operational bottlenecks.
• Ensure compliance with workplace safety standards and applicable regulations.

G. Reporting and Management Review

• Collect and review daily reports from all departmental managers.
• Verify whether reported activities and results are aligned with assigned targets.
• Submit a consolidated daily management report to the Managing Director.
• Prepare weekly and monthly performance summaries covering sales, collections, expenses, operations, HR, and employee productivity.
• Highlight critical issues requiring management decisions.
• Ensure action plans are prepared for all significant performance gaps.
• Track pending tasks and follow up with responsible managers until closure.

H. Policy Implementation and Compliance

• Ensure all employees and managers comply with company policies, procedures, and instructions.
• Ensure proper documentation and approval procedures are followed across departments.
• Monitor compliance with applicable labour, tax, safety, and other statutory requirements in coordination with the relevant departments.
• Prevent unauthorized discounts, credit approvals, expenditures, purchases, and commitments.
• Report serious violations, financial irregularities, or operational risks to the Managing Director.
• Maintain confidentiality of company information, financial reco