Senior Associate - Product Marketing

Your Role Own positioning and messaging for each product line (Stocks, F&O, MFs, AI/Advisory), aimed at specific segments such as first-time investors and switchers. Own go-to-market for launches end to end: brief, narrative, execution of all comms, landing pages, creator/content plan, and a post-launch read. Work with Product on onboarding and activation nudges. Measure what you ship: launch adoption, funnel lift, and message A/B results. Qualifiers Familiar with MarTech tools and implementati…