Lead Generation Specialist

We are looking for a results-driven, detail-oriented Lead Generation Specialist to join our team. In this role, you will be responsible for sourcing, qualifying, and initiating contact with prospective B2B/B2C clients. You will play a crucial role in building a strong, high-converting sales pipeline by identifying high-value leads and driving initial engagement across multiple outreach channels.

Key Responsibilities

• Lead Sourcing \& Prospecting: Research and identify potential clients using tools like LinkedIn Sales Navigator, ZoomInfo, Apollo.io, directories, and web databases.
• Outreach Execution: Design and execute multi-channel outreach campaigns (Email, Cold Calls, LinkedIn, Social Selling, WhatsApp) to connect with decision-makers.
• Lead Qualification: Assess prospective leads against target buyer personas, ICP (Ideal Customer Profile), and qualifying criteria (BANT: Budget, Authority, Need, Timeline).
• Pipeline Management: Maintain and update clean, accurate lead records, activities, and communication logs in the CRM (e.g., HubSpot, Salesforce, Zoho).
• Content \& Messaging: Collaborate with marketing/sales teams to craft personalized outreach scripts, email sequences, and message templates.
• Meeting Scheduling: Coordinate and book discovery calls/meetings between qualified leads and Sales Account Executives.
• Tracking \& Reporting: Monitor campaign performance, email deliverability, open/reply rates, and lead conversion metrics, reporting key insights weekly.

Requirements \& Qualifications

• Experience: 1–3+ years of proven experience in B2B lead generation, inside sales, business development, or cold calling.
• Tool Proficiency: Hands-on experience with CRM tools (HubSpot, Salesforce, Zoho) and lead generation platforms (LinkedIn Sales Navigator, Apollo, Hunter.io, Lusha).
• Communication Skills: Excellent written and verbal English/local language communication skills with strong cold-outreach messaging ability.
• Analytical Thinking: Ability to research industries, identify decision-makers, and parse data effectively.
• Goal-Oriented: Target-driven with a strong desire to meet or exceed qualified lead/meeting quotas.
• Education: Bachelor's degree in Marketing, Business Administration, Communication, or a related field.

Pay

₹15,000.00 - ₹20,000.00 per month

Work Location

In person