Branding Manager

We are seeking an experienced and creative Branding Manager to lead the company's brand strategy, marketing campaigns, and promotional activities. The ideal candidate will be responsible for strengthening brand visibility, generating market demand, managing advertising initiatives, and ensuring consistent brand communication across all channels.

Key Responsibilities

• Develop and implement branding and marketing strategies to increase brand awareness and market presence.
• Plan and execute ATL (Above-the-Line), BTL (Below-the-Line), and digital marketing campaigns.
• Manage dealer branding activities, including shop branding, signboards, wall paintings, kiosks, and promotional materials.
• Coordinate product launches, promotional campaigns, exhibitions, trade fairs, and customer engagement events.
• Develop marketing collateral such as brochures, catalogues, banners, posters, product presentations, and corporate communication materials.
• Manage social media platforms, website content, digital advertisements, and online brand reputation.
• Coordinate with advertising agencies, media partners, printers, and creative vendors.
• Monitor campaign performance, marketing ROI, and brand awareness metrics.
• Conduct market research, competitor analysis, and customer surveys to identify branding opportunities.
• Support the sales team with promotional materials, branding campaigns, and dealer engagement programs.
• Ensure brand consistency across all communication channels and customer touchpoints.
• Prepare annual marketing budgets and monitor marketing expenditures.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
• MBA in Marketing is preferred or any Graduate.

Experience

• 5-8 years of experience in branding, marketing, or corporate communications.
• Experience in the cement, TMT steel, construction materials, paints, ceramics, or building materials industry is highly preferred.
• Experience in dealer and channel marketing is an added advantage.

Required Skills

• Strong knowledge of brand management and marketing strategies.
• Experience with ATL, BTL, digital marketing, and dealer branding.
• Excellent communication, presentation, and project management skills.
• Proficiency in social media marketing and digital advertising.
• Familiarity with graphic design coordination and marketing tools.
• Strong analytical skills to measure campaign performance and ROI.
• Ability to manage multiple projects and marketing vendors simultaneously.

Pay

₹70,000.00 - ₹80,000.00 per month

Work Location

In person