Web Designer: Shopify Ecommerce & UI/UX

Web Designer

Shopify Ecommerce \& UI/UX

Company

Runexe Lifestyle

Brand

Luma

Location

Bhubaneswar, Odisha

Job Type

Full time

Salary

Negotiable, based on skills and experience

Joining

Immediate joiners preferred

About Asorlia

Asorlia is an upcoming fashion oriented eyewear brand under Runexe Lifestyle, built around the belief that eyewear is more than a functional necessity, it is an essential part of personal style, self expression and confidence.

Our philosophy is simple

“We don't sell eyewear. We sell outfits.”

We aim to make eyewear a more engaging fashion purchase by combining distinctive designs, everyday comfort, accessible premium quality and a thoughtful digital shopping experience. We are building an ecommerce first brand for consumers who see eyewear as an extension of their personality and want the freedom to express themselves through different frames, styles and occasions.

As we build Luma's digital presence, we are looking for a creative, detail oriented and execution focused Web Designer who can translate our brand vision into a visually compelling, intuitive and commercially effective Shopify storefront.

About the Role

We are looking for a Web Designer with a strong understanding of website visual design, UI/UX principles and ecommerce customer experiences to take ownership of the design of Luma's Shopify website.

Our website development team is responsible for building and implementing the website pages in the background. We need someone who can take ownership of the customer facing visual design, user interface, page layouts, responsive design and overall digital shopping experience.

You will work closely with our website development team, graphics team and leadership to transform our brand direction into a cohesive, modern and conversion focused online storefront.

The ideal candidate should be able to balance aesthetics with functionality, understand the practical requirements of ecommerce design and communicate design specifications clearly to developers.

This is an opportunity to contribute to the digital foundation of an emerging fashion brand and play a meaningful role in shaping how customers discover, experience and purchase Luma eyewear.

Key Responsibilities

Shopify Website Design

Design the customer facing interface of Luma's Shopify website in alignment with the brand's identity and visual direction.

Create clean, modern and visually consistent layouts for the homepage, collection pages, product detail pages, landing pages and other key website sections.

Establish consistent use of typography, colours, spacing, imagery, buttons, icons and other interface elements.

Translate brand concepts, design references and business requirements into practical website designs.

Work closely with the website development team to ensure accurate implementation of approved designs.

Review developed pages and identify visual inconsistencies or design issues requiring correction.

UI/UX \& Customer Journey

Design intuitive and user friendly website experiences that make product discovery and purchasing simple and engaging.

Develop clear navigation, page hierarchies and calls to action that guide customers through the shopping journey.

Design product browsing experiences that help customers explore eyewear by style, design, collection and other relevant attributes.

Create effective product detail page layouts that communicate product features, materials, design details, fit and value.

Ensure a consistent and intuitive experience across desktop, tablet and mobile devices.

Identify usability issues and recommend improvements to reduce friction throughout the customer journey.

Ecommerce Design \& Conversion Optimisation

Apply e-commerce UI/UX principles to improve product discovery, customer engagement and purchase completion.

Design promotional banners, campaign landing pages, product highlights and other website assets.

Optimise the presentation of product imagery, pricing, product information, trust signals and purchase actions.

Collaborate with the marketing team to align website experiences with advertising campaigns, social media content and brand communication.

Recommend design improvements that support customer confidence, usability and conversion.

Brand \& Creative Collaboration

Translate Luma's philosophy of treating eyewear as a fashion and styling choice into the website's visual language and shopping experience.

Collaborate with the graphics team to integrate product photography, creative assets, campaign visuals and content effectively.

Maintain visual consistency across the website and ensure the digital experience reflects Luma's intended brand positioning.

Contribute creative ideas to differentiate Luma's online shopping experience from conventional eyewear ecommerce websites.

Responsive Design \& Quality Assurance

Create responsive designs that function effectively across different screen sizes and devices.

Collaborate with developers to address implementation limitations, layout issues and visual inconsistencies.

Conduct design reviews and participate in website testing and pre launch quality checks.

Continuously improve the website experience based on customer feedback, business requirements and performance insights.

Required Skills \& Qualifications

Demonstrable experience in website design, UI/UX design or ecommerce interface design.

Strong understanding of visual hierarchy, typography, colour theory, spacing, composition and layout design.

Practical knowledge of responsive web design and mobile first design principles.

Familiarity with Shopify storefronts, themes and ecommerce website structures.

Proficiency in Figma or equivalent UI/UX design tools.

Ability to design homepage layouts, collection pages, product detail pages and campaign landing pages.

Understanding of ecommerce customer journeys, usability principles and conversion focused design.

Ability to collaborate effectively w