Jr. Digital Marketing Executive

Job Description (JD)Digital Marketing Executive

Company

Smaket Solutions Pvt. Ltd.

Department

Marketing

Job Type

Full-Time

Location

Bhubaneswar, Odisha

Experience Required

1–3 Years

Reporting To

Digital Marketing Manager / Management

About the Role

Smaket Solutions Pvt. Ltd. is looking for a creative, enthusiastic and results-oriented Digital Marketing Executive to support and execute the company's digital marketing activities.

The candidate will be responsible for improving online visibility, managing social media platforms, implementing SEO strategies, creating engaging content, building quality backlinks, managing Google Business Profile (GBP), supporting paid advertising campaigns and generating qualified business leads.

The ideal candidate should have practical knowledge of digital marketing tools, good communication skills and the ability to execute marketing activities consistently while tracking performance and results.

Key Responsibilities

A. Search Engine Optimisation (SEO)

• Conduct keyword research for billing software, GST invoicing, accounting software and inventory management solutions.
• Perform on-page SEO, including meta titles, descriptions, headings, image optimisation and internal linking.
• Support technical SEO improvements in coordination with the development team.
• Monitor keyword rankings, organic traffic and search performance.
• Use Google Search Console, Google Analytics 4 and SEO tools to identify improvement opportunities.
• Optimise existing website pages and publish SEO-friendly content.

B. Content Marketing and Blog Management

• Research, write and publish SEO-friendly blogs, articles, website content and product guides.
• Develop content targeting retailers, grocery stores, pharmacies, mobile shops, wholesalers and other business segments.
• Maintain weekly and monthly content calendars.
• Update existing content to improve search visibility and user engagement.
• Coordinate with the product team to ensure accuracy of software features and benefits.

C. Backlink Building and Off-Page SEO

• Identify relevant business directories, industry websites and guest-posting opportunities.
• Build quality backlinks through legitimate outreach, partnerships and useful content.
• Perform competitor backlink research.
• Maintain backlink outreach and acquisition reports.
• Monitor backlink quality and avoid spammy or manipulative link-building practices.

D. Google Business Profile (GBP) Management

• Manage and optimise the company's Google Business Profile.
• Maintain accurate business details, categories, services, photos and website links.
• Publish relevant business updates and product announcements.
• Encourage genuine customer reviews and respond to customer feedback.
• Monitor profile performance and local search visibility.

E. Social Media Marketing

• Manage daily social media activities across Facebook, Instagram, LinkedIn and YouTube.
• Prepare engaging posts, product promotions, business tips, reels and carousel content.
• Create captions, hashtags and content calendars.
• Coordinate with graphic designers and video editors.
• Respond to comments, messages and relevant enquiries.
• Monitor social media performance and engagement.

F. Video Marketing

• Plan and coordinate product demonstration videos, reels, tutorials and feature explainers.
• Create basic screen recordings and short promotional videos.
• Edit videos using Canva, CapCut or similar tools.
• Prepare thumbnails, captions and descriptions.
• Publish and optimise videos for YouTube, Instagram, Facebook and LinkedIn.
• Monitor video engagement and audience retention.

G. Paid Advertising Campaign Support

• Assist with Google Ads campaigns, including Search, Display and remarketing.
• Support Meta Ads campaigns for Facebook and Instagram.
• Conduct keyword research, audience research and ad copy preparation.
• Monitor campaign performance, including CPC, CTR, CPL and conversions.
• Support A/B testing of creatives, advertisements and landing pages.
• Coordinate with the Digital Marketing Manager to optimise campaign performance.
• Maintain paid campaign performance records and reports.

H. Lead Generation and Conversion Optimisation

• Support digital lead-generation campaigns for product demos and free-trial registrations.
• Monitor website forms, landing pages and lead submissions.
• Coordinate with the sales team to ensure timely lead follow-up.
• Assist with email marketing and lead-nurturing activities.
• Monitor website conversions and suggest improvements.
• Maintain accurate lead-source and campaign tracking information.

I. Analytics and Reporting

• Monitor website performance using Google Analytics 4 and Google Search Console.
• Track organic traffic, keyword rankings, social media engagement and campaign conversions.
• Prepare daily work updates, weekly performance reports and monthly marketing summaries.
• Maintain reports in Excel or Google Sheets.
• Track assigned KPIs and identify areas for improvement.
• Support management reporting on leads, customer acquisition and marketing ROI.

Required Skills and Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field.
• 1–3 years of practical experience in digital marketing.
• Good understanding of on-page SEO, off-page SEO and keyword research.
• Experience with Google Search Console, Google Analytics 4 and Google Business Profile.
• Basic knowledge of Google Ads and Meta Ads.
• Experience managing Facebook, Instagram, LinkedIn and YouTube.
• Good content writing, proofreading and communication skills.
• Familiarity with WordPress or another content management system.
• Basic graphic design and video editing skills.
• Working knowledge of Excel or Google Sheets.
• Ability to work independently and coordinate with team members.

Preferred Skills

• Experience marketing SaaS products, billing soft