Business Development & Marketing Executive

We are seeking a strategic, intellectually curious, and result-oriented business development professional with 5–10 years of experience in advertising, media, marketing, or related industries.

The candidate must have a proven track record of meeting clients, pitching marketing solutions, negotiating commercial terms, and successfully closing business deals.

This is not a conventional sales position. We expect the candidate to understand a client's business, identify growth opportunities, conceptualise marketing strategies, and integrate multiple advertising mediums into comprehensive solutions.

The individual should be capable of independently handling the entire business development cycle, from prospecting and client meetings to strategic pitching, negotiations, and final closures.

We are looking for someone who can think like a marketer, strategise like a consultant, and close like a business leader.

Key Responsibilities

Business Development \& Client Acquisition

• Identify, prospect, and acquire new business opportunities across industries.
• Develop relationships with business owners, CXOs, marketing heads, brand managers, and senior decision-makers.
• Independently schedule and conduct face-to-face and virtual client meetings.
• Understand client requirements, business objectives, marketing challenges, and growth ambitions.
• Build and maintain a strong sales pipeline through networking, referrals, industry research, and direct client engagement.
• Take ownership of opportunities from initial contact through proposal presentation, negotiation, and closure.
• Consistently achieve assigned revenue and client acquisition targets.
• Develop long-term client relationships to generate repeat business and account growth.

Strategic Marketing Ideation \& Consultation

• Understand the client's business model, target audience, competitive landscape, and market positioning.
• Identify business challenges and translate them into relevant marketing and advertising opportunities.
• Conceptualise creative marketing strategies and integrated campaign ideas based on client objectives.
• Recommend innovative solutions to improve brand visibility, customer acquisition, retail footfalls, and business growth.
• Demonstrate the ability to intellectually engage clients and communicate the business rationale behind proposed marketing strategies.
• Work with internal creative, digital, and media teams to develop customised marketing solutions.
• Present ideas that connect marketing investments with measurable business outcomes.

Integrated Media Planning \& Solution Selling

• Possess a strong understanding of multiple advertising and marketing mediums.
• Conceptualise and pitch integrated marketing solutions rather than selling individual advertising services.
• Understand how different media channels complement each other to achieve campaign objectives.
• Recommend appropriate media combinations based on client budgets, target audiences, geography, and business objectives.

Digital Media

• Meta Advertising (Facebook \& Instagram)
• Google Ads and YouTube Advertising
• Search Engine Optimisation (SEO)
• Influencer Marketing
• Social Media Marketing
• Performance Marketing
• Website Development and Digital Strategy

Traditional \& Mainstream Media

• Television Advertising
• Radio Advertising
• Newspaper and Print Advertising
• Outdoor Advertising (OOH)
• Cinema Advertising
• Transit and Airport Advertising

Creative \& Emerging Media

• Brand Films and Commercial Production
• AI-Powered Video Advertising
• Content Marketing
• Experiential Marketing
• Retail and In-store Advertising
• Integrated Brand Campaigns

The candidate should be capable of combining multiple mediums into a cohesive advertising strategy rather than approaching each service as an independent offering.

Client Meetings, Pitching \& Deal Closures

• Independently conduct client meetings and lead business discussions.
• Present marketing strategies, campaign concepts, media plans, and commercial proposals.
• Confidently articulate the value proposition of Brandtom and Brandter.
• Handle client objections, negotiate pricing, and identify mutually beneficial commercial arrangements.
• Demonstrate strong presentation, persuasion, and consultative selling abilities.
• Understand client budgets and recommend commercially viable solutions.
• Take ownership of negotiations and drive opportunities towards successful closure.
• Convert one-time projects into long-term retainers and integrated marketing partnerships.
• Build relationships that generate referrals and recurring business.

Proposal Development \& Internal Coordination

• Prepare business proposals, pitch presentations, and marketing recommendations in coordination with internal teams.
• Work closely with creative strategists, designers, media planners, and digital marketing specialists.
• Translate client discussions into actionable briefs for internal execution teams.
• Ensure proposed solutions are commercially viable and aligned with the agency's capabilities.
• Coordinate with internal teams for smooth client onboarding and project handover after closure.
• Maintain accurate records of client interactions, proposals, negotiations, and pipeline status.

Market Intelligence \& Business Growth

• Identify potential industries, emerging brands, and businesses that could benefit from the agency's services.
• Research competitors, market developments, advertising trends, and new business opportunities.
• Identify cross-selling and upselling opportunities within existing accounts.
• Build industry-specific prospect lists and develop targeted acquisition strategies.
• Explore opportunities for the agency to expand into new service categories and markets.
• Contribute strategic recommendations towards improving the agency's business development and revenue generation capabilities.

Required Experience \& Qualifications

• 5–10 years of experience in busines