Area Sales Manager (ASM) horeca

Job Summary

The Area Sales Manager (ASM) will be responsible for leading and managing a team of sales professionals within a designated geographical area. The ASM will drive sales growth, achieve revenue targets, expand market share, and ensure effective distribution of products. This role requires a strong leader with excellent sales acumen, a proven track record of success in sales management, and the ability to motivate and develop a high-performing team.

Key Responsibilities

• Develop and implement strategic sales plans to achieve and exceed sales targets and market share objectives for the assigned area.
• Lead, mentor, and motivate a team of sales executives, providing regular coaching, training, and performance feedback to ensure their continuous development and success.
• Set clear sales targets and KPIs for the team, monitor individual and team performance, and take corrective actions as needed to ensure targets are met.
• Identify and pursue new business opportunities, expand the customer base, and penetrate new markets within the designated territory.
• Build and maintain strong, long-lasting customer relationships with key accounts, distributors, and retailers.
• Conduct regular market analysis, competitor intelligence, and consumer insights to identify trends, opportunities, and challenges, and adjust sales strategies accordingly.
• Ensure optimal product availability, visibility, and merchandising across all retail points in the area.
• Manage sales budgets, control expenses, and ensure efficient resource allocation to maximize profitability.
• Prepare accurate sales forecasts, performance reports, and market feedback for senior management.
• Conduct regular field visits with sales team members to support sales activities, address customer concerns, and provide on-the-job coaching.
• Oversee the effective implementation of promotional activities and marketing campaigns within the area.
• Resolve customer complaints and issues promptly and professionally to maintain high levels of customer satisfaction.