Digital Marketing Executive

Job Description – Digital Marketing Executive Company: Castlewood Job Title: Digital Marketing Executive Department: Marketing Location: Kolkata Employment Type: Full-Time About CastlewoodCastlewood is a fitness equipment company focused on providing quality fitness solutions for home and commercial use. We are looking for a creative, result-oriented Digital Marketing Executive who can strengthen our online presence, generate leads, increase brand awareness and drive sales through digital platforms. Key Responsibilities 1. Social Media Management Manage the company's social media accounts, including Instagram, Facebook, YouTube and LinkedIn. Plan and execute monthly social media content calendars. Create engaging posts, reels, stories and promotional campaigns. Coordinate product shoots, fitness videos and promotional content. Increase followers, engagement and brand visibility. 2. Digital Advertising Plan, execute and manage Facebook and Instagram Ads. Run Google Ads campaigns to generate enquiries and sales. Monitor advertising budgets and optimize campaigns for better ROI. Generate qualified leads for fitness equipment sales. Track campaign performance and prepare regular reports. 3. Content Creation Create attractive product creatives, banners, promotional graphics and videos. Write engaging captions, product descriptions and advertising copies. Work with graphic designers and video editors when required. Develop promotional campaigns around new product launches, festive offers and seasonal sales. 4. Website & E-commerce Management Update website content, product images, descriptions and pricing. Improve product visibility through basic SEO practices. Monitor website traffic and customer enquiries. Assist in improving online sales and conversion rates. 5. Marketplace Management Assist in managing product listings on platforms such as Amazon and Flipkart. Optimize product titles, descriptions, images and keywords. Monitor product performance and promotional activities. Required Skills & QualificationsGraduate in Marketing, Business Administration or a related field. 2–3 years of experience in digital marketing. Practical knowledge of Meta Ads Manager and Google Ads. Good understanding of Instagram, Facebook and YouTube marketing. Basic knowledge of SEO and Google Analytics. Knowledge of Canva, Photoshop or similar design tools. Good communication, copywriting and creative skills. Ability to analyse campaign performance and generate reports. Preferred CandidateExperience in e-commerce, consumer products, fitness or lifestyle brands will be an advantage. Someone who understands how digital marketing can translate into actual sales and business growth. Creative, proactive and capable of independently managing marketing activities. Key Performance Indicators (KPIs)The candidate will be evaluated on: Growth in social media reach and engagement. Quality and quantity of leads generated. Cost per lead and advertising ROI. Website traffic and online enquiries. Growth in marketplace visibility and sales. Consistency and quality of content creation. What We OfferOpportunity to work with a growing fitness equipment brand. Scope to independently manage and develop digital marketing activities. Competitive salary based on experience and skills. Opportunity for career growth. Interested candidates can share their CV along with examples of their previous digital marketing work.