Lead Generation Specialist
About Impresario Promotions
At Impresario Promotions, creativity meets conversion. With 13+ years of leadership in Consumer Promotions, we design high-impact Rewards & Loyalty Programs, GWP (Gift With Purchase) Campaigns, and AR-led engagement solutions for some of India’s most admired brands.
Our campaigns power consumer acquisition, repeat purchase, and brand loyalty—and we’re just getting started.
Job Description – Lead Generation Specialist
- Location
- Noida
- Experience
- 0.6 – 2 Years
Roles & Responsibilities
Build and own a qualified lead pipeline for Consumer Promotions, GWP campaigns, and AR engagement solutions.
Conduct structured discovery calls to understand brand objectives, promotion goals, target consumers, budgets, and timelines.
Research, fetch, and analyze data on brands, categories, ongoing promotions, and market trends to identify high-intent prospects.
Identify and prospect brands across FMCG, Retail, Consumer Durables, BFSI, E-commerce and New-age Consumer Brands.
Execute outbound outreach via cold calling, LinkedIn Sales Navigator, email campaigns, and social selling.
Map and engage key decision-makers (Marketing Heads, Brand Managers, Trade Marketing & Growth Teams).
Nurture leads through consistent follow-ups, insights sharing, and value-led conversations until sales readiness.
Track opportunities across Rewards, Consumer Promotions, Loyalty & AR activations, ensuring visibility and momentum.
Skills Required
- 6 –2 years of experience in Lead Generation / Inside Sales / Business Development (Marketing, Promotions, Rewards, Creative Tech or MarTech background preferred)
Strong English communication (verbal & written) with hands-on experience in B2B lead generation, cold calling, discovery conversations & objection handling.
Excellent research, data mining & lead intelligence skills with the ability to build qualified pipelines (not just databases).
Proficiency in LinkedIn Sales Navigator, CRM tools, Excel & account mapping with strong social selling and lead nurturing approach.
Ability to understand brand marketing challenges (Consumer Promotions, GWP, Rewards & Loyalty Programs) and convert them into opportunity-driven conversations; collaborative team player with ownership mind-set.
Interested candidates can directly apply on riya.c@makear.ai or on riya.chaudhary@impresariopromotions.com
- Pay
- ₹30,000.00 - ₹45,000.00 per month
Benefits
Provident Fund
- Work Location
- In person
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