Conversion UX Strategist (Funnel Planning · Landing Pages · AI-assisted UI)

Please Read Before Applying

This is not a website designer or web developer role. We are not looking for someone whose primary skill is building websites on WordPress, Shopify, or Wix, or writing HTML/CSS.

We need someone who thinks strategically before designing: understands the client's business, identifies the target audience, plans the customer journey, and designs conversion-focused landing pages that turn advertising traffic into enquiries.

Strategy comes first. Design comes second. Results matter.

About the Role

We are looking for a research-driven, conversion-focused Conversion UX Strategist to plan and design landing pages for our digital advertising campaigns.

You will study the client's product or service, understand the campaign objective, research the target audience and competitors, and map the complete journey from an advertisement to a qualified enquiry.

You will document your strategy, prepare wireframes, and obtain client approval before designing the pages using AI-assisted design tools. You will then collaborate with the advertising and development teams to launch the experience, track enquiries, and identify opportunities to improve conversion rates.

This role combines conversion rate optimization (CRO), UX strategy, landing page planning, content structure, funnel design, and AI-assisted UI design.

Key Responsibilities1. Business, Product & Campaign Research

Understand the client's business, primary product or service, unique selling proposition (USP), and competitive advantages.

Identify the campaign objective, whether it is generating phone calls, WhatsApp enquiries, form submissions, bookings, or other conversions.

Research the target audience, including their needs, pain points, motivations, concerns, and buying intent.

Understand what information and trust signals visitors need before they are willing to enquire.

Review competitor landing pages, advertisements, offers, and messaging to identify gaps and opportunities.

Ask the client relevant questions to clarify missing information before developing the strategy.

Conversion Funnel & Customer Journey Planning

Map the complete customer journey from advertisement to landing page, enquiry form, and thank-you page.

Ensure the landing page message aligns with the advertisement that brought the visitor there.

Plan how visitors will move through the page and what information they need at each stage.

Identify potential friction points that could prevent visitors from enquiring.

Recommend the appropriate conversion path based on the campaign goal, audience, and offer.

Ensure the page journey is clear, consistent, and focused on a primary conversion objective.

Landing Page Structure & UX Strategy

Develop the landing page structure based on research, campaign objectives, and customer intent.

Define the purpose and content of each section, including headlines, offers, benefits, proof points, FAQs, and calls to action.

Plan the information hierarchy so visitors quickly understand the offer and its value.

Determine the placement and messaging of trust elements such as reviews, testimonials, certifications, case studies, and relevant credentials.

Design the enquiry journey, including form fields, WhatsApp interactions, booking actions, and thank-you page messaging, as appropriate.

Explain the reasoning behind each major UX and conversion decision.

Create a mobile-first experience that is easy to understand, navigate, and act on.

Strategy Documentation & Client Approval

Prepare a clear strategy document in Google Docs or a similar tool before design begins.

Document the client's business, campaign objective, target audience, USP, and primary conversion goal.

Include the recommended customer journey and landing page structure.

Prepare wireframes or page-layout plans to communicate the proposed experience.

Explain the purpose of each section, the messaging direction, CTA placement, and trust elements.

Highlight missing information and questions that require client input.

Present the strategy to the client, explain key recommendations, and incorporate feedback.

Obtain client approval before proceeding to final UI design.

AI-Assisted UI & Landing Page Design

Use AI-powered design tools to turn approved strategies and wireframes into landing page designs.

Create conversion-focused page layouts that prioritize clarity, relevance, usability, and enquiry generation.

Ensure the design supports the approved content structure and conversion journey rather than dictating the strategy.

Maintain consistency between ad messaging, landing page content, and the intended audience.

Apply mobile-first UX principles and ensure important information and calls to action are easy to access.

Refine AI-generated designs to meet the project's strategic and usability requirements.

Collaboration, Launch & Conversion Optimization

Collaborate with the performance marketing team to align landing pages with campaign targeting, offers, and ad creatives.

Work with developers to communicate approved designs, page behavior, forms, and tracking requirements.

Coordinate enquiry tracking and relevant conversion events with the responsible team.

Review available post-launch data, including conversion rates, form submissions, calls, and WhatsApp enquiries.

Identify potential friction points and recommend improvements based on observed performance.

Suggest and prioritize tests involving messaging, page structure, offers, CTAs, and user flow.

Document insights and use campaign results to improve future landing page strategies.

Required Skills & Qualifications

Strong understanding of UX strategy, conversion rate optimization (CRO), and landing page design.

Ability to understand business goals and translate them into clear digital conversion journeys.

Experience with landing pages built for paid advertising, lead generation, or other measurable conversion goals.

Strong skills in user research, competitor analysis, audience research, and customer journey mapp