Data Scientist

Analytics & Modelling Build, validate and deploy ML models for marketing use cases: audience segmentation, lead scoring and propensity, churn prediction, LTV estimation, demand/spend forecasting, and campaign attribution. Design and analyse A/B and multivariate experiments — define hypotheses, compute sample sizes, control for bias, and state results with confidence intervals rather than point estimates. Perform exploratory analysis on large marketing and web datasets; translate findings into c…