Outbound Prospecting Executive (Business Development Representative)

Position Title

Outbound Prospecting Executive (BDR)

Job Type

Full-Time, Permanent

Target Market

Higher Education / US Universities

Experience Level

Entry-Level (2–4 years)

Location / Working Model

Remote or Hybrid (Requires regular overlap with US Eastern/Pacific business hours)

Reporting Structure

Reports to Head of Sales / Business Development Manager

About the Role

We are seeking an ambitious, results-driven Outbound Prospecting Executive (Business Development Representative) to spearhead our outreach initiatives into the US Higher Education sector. This role functions as the vanguard of our growth engine, proactively identifying, researching, and engaging academic and administrative decision-makers who have not previously interacted with our platform.

Because university leadership receives high volumes of generic cold outreach, this position prioritizes precision, intellectual rigor, and personalized communication. Your primary channels will be tailored email sequences and strategic LinkedIn social selling, supplemented by targeted phone touches where high-value engagement warrants it. You will translate organizational value into sales pipeline by booking qualified discovery meetings for our Senior Account Executives.

Key Responsibilities

Account Research & Persona Mapping

• Map administrative and academic hierarchies across target US colleges, public and private universities, and community colleges using LinkedIn Sales Navigator and modern sales intelligence platforms.
• Identify key decision-makers and influencers across relevant departments (e.g., Deans, Department Chairs, Provosts, Program Directors, and Procurement Officers).
• Maintain verified account records, validating contact deliverability and tracking institutional governance structures.

Multi-Channel Cold Outreach

• Design and execute structured outbound cadences, emphasizing highly relevant cold email sequences and LinkedIn engagement over high-volume call scripts.
• Tailor messaging to address common higher-education friction points, institutional budgets, semester-based procurement cycles, and regulatory or accreditation drivers.
• Conduct selective, professional follow-up phone calls to warm touches and responsive accounts.

Pipeline Generation & Meeting Qualification

• Screen and qualify prospective institutional contacts against our Ideal Customer Profile (ICP) and qualification criteria (budget authorization, timing, departmental scope).
• Secure confirmed introductory calls and product demonstrations, transitioning leads to Senior Account Executives with detailed context briefings.
• Meet and exceed defined weekly and monthly targets for activity volume, response rates, and qualified meeting handoffs.

Value Messaging & Testing

• Articulate complex software capabilities into measurable institutional outcomes (e.g., administrative efficiency, student engagement, retention rates, or compliance adherence).
• Continuously test subject lines, messaging hooks, social engagement angles, and call-to-action designs to optimize conversion rates.

CRM Discipline & Activity Hygiene

• Log all touchpoints, replies, status changes, and pipeline data daily inside the CRM (HubSpot / Salesforce).
• Monitor deliverability, open rates, and conversion metrics to diagnose outreach friction points and optimize campaign efficiency.

Required Qualifications

• 0–3 years of experience in outbound sales development, business development, customer-facing roles, or demonstrable leadership in university student organizations.
• Exceptional written English capabilities, with proven ability to craft clear, professional, and grammatically impeccable correspondence suitable for university faculty and executive staff.
• Demonstrated comfort with digital research tools and social selling practices (notably LinkedIn).
• Working familiarity with CRM platforms (such as HubSpot or Salesforce) and modern outbound workflows.
• Strong self-discipline, resilience, and an outcome-oriented mindset capable of handling rejection in cold-prospecting environments.
• Ability to work shifted hours to align with US business time zones (EST/PST).
• High school diploma or a Bachelor’s degree in Business, Marketing, Communications, English, or a related discipline.

Preferred Qualifications

• Prior experience prospecting into US Higher Education, EdTech, or enterprise B2B SaaS platforms.
• Hands-on experience with modern sales engagement and data enrichment tools (e.g., Apollo, ZoomInfo, Salesloft, Outreach).
• An understanding of academic calendar cycles, public university procurement rules, and higher-education governance.

About us

Ansrsource provides equal employment opportunities to all team members, external contributors, and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, caste, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We respect and support diverse cultures, backgrounds, talents, and perspectives. We believe embracing diversity and creating an inclusive environment will help us grow and succeed as an organization and better serve learners, who are the ultimate audience for all we create.

Pay

Up to ₹550,000.00 per year

Work Location

In person