Performance Marketer & E-Commerce Growth Specialist

Company

Unfold Stories Role: Performance Marketer \& E-Commerce Growth Specialist

Unfold Stories is a D2C spiritual, emotional, and self-care gifting brand launching in India. Our core offer includes beautifully designed spiritual reminder jars, daily affirmation jars, and premium illustrated hardbound books, packaged into high-value gift bundles. We are preparing for a high-volume launch and looking for a sharp, results-driven Performance Marketer to help us achieve and scale beyond 1,000+ orders per month.

Key Responsibilities Meta Ads Execution: Run, test, and scale conversion-focused campaigns on Meta (Instagram Reels \& Facebook Ads) targeting Indian D2C buyers.

Funnel \& Tracking Setup: Configure and maintain Meta Pixel, Conversions API (CAPI), and tracking on our Shopify store.

ROAS \& CPA Management: Daily monitoring of ad spend, maintaining profitable Cost Per Acquisition (CPA) and positive Return on Ad Spend (ROAS).

Ad Creatives \& Video Ads: Test different video hooks, unboxing Reels, and graphic angles to find winning ad combinations.

Channel Expansion

Manage conversion channels across Shopify, Instagram DMs, and WhatsApp Business.

Requirements

Proven Track Record

Experience running paid conversion ads for Indian D2C physical product brands.

Volume Experience

Ability to scale ad campaigns to hit 30–50+ orders per day (1,000+ orders/month).

Basic Design/Video Skills

Hands-on capability in Canva, CapCut, Photoshop, or Premiere Pro to edit and format video Reels and ad banners quickly.

Data-Driven

Deep understanding of e-commerce metrics (AOV, CTR, CPC, CPA, ROAS, and RTO optimization).

Pay

₹25,000.00 - ₹35,000.00 per month

Benefits

• Flexible schedule

Application Question(s)

• Have you successfully managed paid Meta Ads to scale a D2C e-commerce store in India before?

Work Location

In person