Business Development Associate

Job Opening

Business Development Manager – Enterprise Sales (FoodTech / Restaurant SaaS)

Company

Let Us Nudge

Website

https://letusnudge.com

Position

Business Development Manager / Enterprise Sales Manager – India

Location

Delhi NCR / Greater Noida (with pan-India client coverage)

Experience

4–8 years (minimum 2 years of relevant B2B enterprise sales experience preferred)

Employment Type

Full-time

Compensation

Fixed Salary + Attractive Sales Incentives (based on experience and performance)

Industry

FoodTech, Restaurant Technology, Hospitality SaaS, B2B Enterprise Sales

About Let Us Nudge

Let Us Nudge is an innovative restaurant technology platform designed to help restaurants optimize customer footfall, improve table utilization, increase revenue opportunities, and enhance customer experiences.

Our two key solutions are

Nudge In – Drive More Customers During Slow Hours

A customer engagement and promotional solution designed to attract more customers to restaurants during off-peak hours through targeted incentives, offers, and promotional campaigns.

• Nudge Out – Optimize Table Turnover During Busy Hours

A technology-driven solution that helps restaurants improve seating efficiency and table availability during peak hours by providing customers with incentives for voluntarily freeing tables, enabling restaurants to accommodate more guests.

We are expanding our business in India and looking for a dynamic Business Development professional who can introduce and sell these innovative solutions to leading national and regional food chains.

Key Responsibilities1. Enterprise Business Development

Identify, approach, and acquire large restaurant chains, QSR brands, casual dining chains, café chains, and hospitality groups across India.

Build relationships with senior decision-makers, including CEOs, Founders, COOs, Heads of Operations, Marketing Directors, and Digital Transformation Heads.

Develop and execute an enterprise sales strategy focused on multi-location restaurant businesses.

Generate qualified leads through LinkedIn, networking, cold outreach, industry events, referrals, and direct corporate meetings.

Identify franchise operators and master franchise partners with significant restaurant networks.

Product Sales – Nudge In & Nudge Out

Present and demonstrate the Nudge In and Nudge Out solutions to potential customers.

Explain how Nudge In can increase customer visits during low-traffic periods through incentives and targeted promotions.

Demonstrate how Nudge Out can improve restaurant table utilization and seating efficiency during peak dining hours.

Understand each restaurant chain's operational challenges and propose suitable solutions.

Prepare business proposals, product presentations, commercial offers, and ROI-based sales pitches.

Corporate Sales & Deal Closure

Manage the complete B2B enterprise sales cycle, from lead generation and discovery meetings to demos, negotiations, and deal closure.

Secure meetings with corporate headquarters and authorized decision-makers of leading restaurant chains.

Negotiate pilot programs, subscription agreements, multi-outlet deployments, and long-term commercial partnerships.

Coordinate with internal product, technical, and implementation teams for demonstrations and onboarding.

Convert successful pilot programs into enterprise-wide or multi-location subscriptions.

Strategic Partnerships & Market Expansion

Build relationships with restaurant associations, franchise networks, hospitality consultants, POS technology partners, and restaurant technology providers.

Identify opportunities for partnerships and channel sales.

Monitor competing restaurant technology solutions and evolving FoodTech trends in India.

Support expansion into major markets such as Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, and other metropolitan cities.

Sales Pipeline & Reporting

Maintain accurate lead records, meeting updates, sales forecasts, and deal stages in CRM software.

Prepare weekly sales pipeline and opportunity reports.

Achieve monthly and quarterly targets for qualified meetings, pilots, customer acquisition, and revenue generation.

Maintain strong post-sales relationships to support renewals, expansion, and customer referrals.

Required Qualifications & Skills

Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related discipline. MBA preferred.

4–8 years of experience in B2B business development, corporate sales, or enterprise account acquisition.

Proven experience selling software, SaaS, technology platforms, or business solutions to restaurants, QSR chains, hospitality groups, or retail businesses.

Strong understanding of the Indian restaurant ecosystem, franchise operations, restaurant economics, and customer engagement.

Demonstrated ability to connect with senior corporate decision-makers and close high-value B2B deals.

Excellent English communication, presentation, negotiation, and relationship-management skills.

Comfortable delivering online and in-person product demonstrations.

Ability to work independently, develop a sales pipeline, and achieve revenue targets.

Willingness to travel across India for client meetings and business development activities.

Preferred Experience

Candidates with existing relationships or previous sales experience involving major food and hospitality brands will receive preference.

Target customer categories include

National and international QSR chains

Large casual dining restaurant groups

Coffee shop and café chains

Family dining and fine-dining chains

Multi-brand restaurant operators

Large restaurant franchise groups

Experience selling POS software, restaurant CRM, loyalty platforms, customer engagement solutions, restaurant analytics, or FoodTech SaaS products will be a significant advantage.

Key Performance Indicators (KPIs)

Performance will be assessed based on

Qualified corporate meetings arranged with restaurant chain decision-makers.

Product demonstratio