PERFORMANCE MARKETING EXPERT

About the company Sshifa Herbals Pvt. Ltd. is a growing herbal and wellness brand focused on delivering high-quality, natural, and effective healthcare products. We combine traditional herbal knowledge with modern science to promote healthier lifestyles. Job Description: Performance Marketing Expert We are looking for a results-driven Performance Marketing Expert to plan, execute, and optimize paid marketing campaigns across multiple digital platforms. The ideal candidate will have a strong grip on data-driven decision-making, campaign optimization, and ROI-focused strategies to drive business growth. Location: Khatiwala Tank Indore, Madhya Pradesh (Work From Office) Eligibility: Candidates from Pan India can apply (relocation to Indore required) Key Responsibilities · Plan, execute, and optimize paid campaigns (Google Ads, Meta Ads) to drive website traffic and sales · Focus on improving website conversion rate (CRO) and reducing cart abandonment · Manage end-to-end funnel: Ad → Landing Page → Website → Checkout → Purchase · Manage and allocate marketing budgets efficiently across channels for maximum ROI · Optimize product pages (images, content, pricing visibility) for better conversions · Collaborate with content, design, and web development teams for creative and landing page optimization · Strong understanding of ROI and ROAS. Monitor and improve ROAS, CAC, and conversion rate · Identify opportunities to scale revenue through performance channels Required Skills & Qualifications · Minimum 3 years of hands-on experience in performance marketing (Freshers not eligible) · Proven track record of managing paid campaigns with measurable ROI · Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and other ad platforms · Strong analytical and data interpretation skills · Good understanding of the sales/marketing funnel and conversion optimization What We Offer · Salary up to ₹1,20,000/month (based on experience) · Opportunity to work with a growing team on impactful campaigns · Timings: 10 A.M.-7 P.M. Full-time, in-office role in Khatiwala Tank Indore