B2B Sales & Business Development Intern – Field

JOB DESCRIPTIONB2B Sales \& Business Development Intern – Field

Company

Ishan World (Ishan Cera Retail Pvt. Ltd.)

Department

Sales \& Marketing – B2B Channel Sales

Position

B2B Sales \& Business Development Intern – Field

Internship Duration

6 Months

Extension

Up to 6 Months, subject to academic requirements and performance

Internship Type

Paid

Location

Agra / Mathura / Vrindavan / Firozabad / Hathras

About the Role

Ishan World is looking for enthusiastic and motivated BBA/MBA students specializing in Sales \& Marketing to join its B2B Sales \& Business Development Internship Programme.

The intern will work closely with the assigned BDM/BDE team to identify potential business opportunities, develop market connections, generate qualified sales leads and support dealer, distributor and project-based business development activities.

The role will provide practical exposure to B2B channel sales, building materials, construction-related products, dealer network development, project identification and business-to-business customer engagement.

Product Portfolio

The intern will support business development activities for the company's approved B2B product categories, including

• FRP Manhole Covers
• Quartz Sinks
• Clay Jaali
• Modified Plaster
• Adhesives
• Other approved building and construction-related products.

Key Responsibilities

A. Market Mapping \& Business Development

• Identify potential dealers, distributors, retailers and bulk buyers in the assigned territory.
• Conduct field visits to construction sites, commercial projects, residential developments and potential business locations.
• Identify new business opportunities and market gaps.
• Collect information about existing dealers, competitors and potential customers.
• Support the BDM/BDE team in expanding the company's B2B market presence.

B. B2B Lead Generation \& Client Engagement

• Identify and approach potential dealers, distributors, builders, contractors and project buyers.
• Connect with architects, plumbers, masons, tile contractors and other relevant trade professionals.
• Introduce Ishan World's approved B2B product portfolio to prospective customers.
• Understand basic customer requirements, product demand, estimated quantities and purchase timelines.
• Generate qualified leads and share them with the assigned BDM/BDE for further conversion.

C. Dealer \& Project Visits

• Assist in conducting dealer and distributor visits.
• Visit active construction and infrastructure projects to identify product requirements.
• Support the team in arranging customer meetings and product demonstrations.
• Coordinate prospective buyer visits to the assigned Ishan World store or display facility.
• Maintain regular follow-ups with identified prospects under the guidance of the reporting manager.

D. Product Promotion \& Market Activities

• Explain basic product features, applications and uses after completing product training.
• Support approved product promotions at dealer premises and project sites.
• Assist in product demonstrations, sample placement and promotional activities.
• Support dealer meetings and BA-2 implementor meetings involving plumbers, masons and contractors.

E. Reporting \& Coordination

• Maintain an updated database of dealers, distributors, prospects and project leads.
• Record daily field visits, customer interactions and lead-generation activities.
• Submit daily digital field reports in the prescribed format.
• Update lead status and follow-up details.
• Participate in weekly review meetings and training sessions.
• Coordinate with the assigned BDM/BDE for lead progress and business development activities.

Target Customer Segments

• Dealers \& Distributors
• Building Material Retailers
• Builders \& Developers
• Civil Contractors
• Construction Companies
• Architects \& Interior Designers
• Plumbers \& Masons
• Tile Contractors and BA-2 Implementors
• Residential \& Commercial Project Buyers
• Bulk and Institutional Buyers

Training \& Learning

Selected interns will undergo a 2-Day Structured Training Programme covering

• Introduction to Ishan World and its B2B business model.
• Product knowledge and application of assigned categories.
• Basics of B2B sales and channel development.
• Dealer and distributor identification.
• Market mapping and project identification.
• Lead generation and customer interaction.
• Field sales techniques and professional communication.
• Digital reporting and lead management.

Eligibility Criteria

• Currently pursuing BBA or MBA with specialization in Sales \& Marketing.
• Good communication and interpersonal skills.
• Interest in B2B sales and business development.
• Comfortable interacting with dealers, distributors and business professionals.
• Willingness to undertake regular field visits.
• Basic understanding of sales and marketing concepts.
• Good coordination, follow-up and reporting skills.
• Prior sales experience is not mandatory; training will be provided.

Key Skills Required

• B2B Sales \& Business Development
• Lead Generation \& Prospecting
• Market Research \& Mapping
• Dealer \& Distributor Identification
• Customer Relationship Management
• Field Sales \& Marketing
• Product Promotion
• Communication \& Presentation
• Follow-up \& Coordination
• Basic Reporting and Documentation

Internship Benefits

• Paid Internship.
• Local field travel support.
• Structured product and sales training.
• Practical exposure to B2B channel sales.
• Internship Completion Certificate.
• Performance Scorecard.
• Certificate of Excellence / Performance Awards for high performers.
• Recommendation Letter for deserving interns.
• Opportunity to be considered for future employment with Ishan World.

Performance Evaluation

Interns will be evaluated based on

• Number of potential dealers and distributors identified.
• Quality an