Senior Lifecycle Marketing Manager (Europe/Asia)

We're looking for a Senior Lifecycle Marketing Manager to build and scale CRM strategy into a primary revenue driver. Reporting to Co-founder & CMO, this fully remote role owns end-to-end lifecycle marketing (email, push, in-app messaging, promotions) to boost conversion, retention, repeat purchases, and LTV.

Key Responsibilities

End-to-End Lifecycle Ownership: Lead CRM strategy across onboarding, abandoned checkout, retention, reactivation, and offer flows.

Data-Driven Optimization

Analyze user behavior to identify friction points, build custom segments, and run rapid experiments.

Cross-Functional Execution

Collaborate with Product, Data, Engineering, and Creative teams to enhance tooling, tracking, and campaign logic.

Monetization & LTV

Drive repeat transactions, specifically targeting token/credit purchases and subscription renewals.

Qualifications & Requirements

Proven B2C Track Record: Demonstrated success driving measurable revenue, conversion, and retention in high-volume B2C subscription or transactional environments.

Hands-On Execution

Ability to personally set up journeys, segmentation, triggers, testing, and attribution analysis.

Domain Comfort

Comfortable marketing products powered by uncensored AI models and content.

Bonus Backgrounds

Experience in iGaming, gaming, fintech, consumer tech, virtual currency/token models, or fast-scaling startups.

Company & Benefits

Work Setup

Fully remote work with flexible B2B or employment contracts.

Time Off & Events

20 days paid PTO plus an annual in-person team meetup.

Perks & Allowances

Monthly health insurance allowance + OpenUp mental health access for employee and family.

Co-working stipend

Professional learning/development budget.

Hardware provided

Premium access to AI tools (ChatGPT, Claude, Cursor, Hugging Face).

Originally posted on Himalayas