Marketing Communications Manager

It's fun to work in a company where people truly believe in what they are doing!

About the Role

Join a dynamic, global marketing team that helps drive growth for a worldwide leader in food and animal safety. In this role, you will shape the integrated marketing communications strategy for a diverse portfolio of solutions that help protect the global food supply. Working across regions, functions, and industries, you will develop compelling campaigns, thought leadership, and customer-focused content that engage audiences throughout the buyer journey. This is an opportunity to help define the future of marketing at Neogen by leveraging data, testing, and demand generation strategies to drive awareness, engagement, pipeline growth, and customer retention. Marketing Communications Manager

About the Role

Join a dynamic, global marketing team helping drive growth for a worldwide leader in food and animal safety.

The Marketing Communications Manager will shape and execute integrated marketing communications strategies for a diverse portfolio of solutions that help protect the global food supply. This role will work across regions, functions, and industries to develop compelling campaigns, thought leadership, and customer-focused content that engage audiences throughout the buyer journey.

This position will help advance Neogen’s global marketing capabilities by leveraging data, audience insights, testing, segmentation, and demand generation strategies to increase awareness, engagement, pipeline growth, customer retention, and revenue.

Essential Duties and Responsibilities

In this role, you will make an impact by

Developing and executing global integrated marketing communications strategies that strengthen Neogen’s brand positioning across priority food manufacturing industries

Creating full-funnel marketing programs designed to drive awareness, engagement, lead generation, pipeline acceleration, customer retention, and revenue growth

Leading the development of multi-channel marketing campaigns across digital, print, events, public relations, social media, email, and other relevant channels

Developing industry-specific marketing strategies, messaging frameworks, and campaign plans for priority food manufacturing segments and other strategic markets

Partnering with segment and regional marketing teams to ensure consistent global messaging while addressing local market needs and opportunities

Leading cross-functional campaign planning and execution across Product Marketing, Segment Marketing, Technical, Brand, Design, Regulatory, Legal, and other stakeholders

Overseeing development of high-quality content, including white papers, case studies, blog posts, press releases, newsletters, social media content, and other customer-facing materials

Translating complex technical and scientific information into clear, compelling content for diverse customer audiences

Ensuring content is tailored to target audiences, market segments, customer needs, and communication channels

Applying audience segmentation, customer journey mapping, automated nurture programs, re-engagement strategies, and conversion optimization to improve marketing effectiveness

Managing the global content calendar and coordinating with internal teams, agencies, and other external partners to support consistent content delivery

Supporting development of customer-focused messaging throughout the buyer journey

Using marketing performance data, testing, and insights to evaluate campaign effectiveness and identify opportunities for improvement

Partnering with regional and country marketing teams to align local execution with global strategy

Providing guidance and best practices related to marketing communications, campaign development, messaging, and content creation

Collaborating with thought leadership teams to support initiatives that position Neogen as a trusted partner and scientific leader across key food and beverage manufacturing sectors

Supporting consistent application of Neogen brand standards across global marketing communications

Managing multiple concurrent marketing initiatives while maintaining quality, consistency, and timely execution

Identifying opportunities to improve marketing processes, content development, campaign execution, and cross-functional collaboration

Basic Qualifications

5+ years of experience developing integrated marketing communications, brand marketing, campaign strategy, or related marketing programs

Experience developing and executing multi-channel marketing campaigns

Experience developing messaging, content, or marketing programs for defined customer or industry segments

Experience managing multiple concurrent projects and cross-functional workstreams

Experience collaborating with internal stakeholders and external partners or agencies

Experience translating complex technical, scientific, or business information into clear and engaging marketing content

Strong written and verbal communication skills

Strong project management and organizational skills

Ability to independently manage priorities, timelines, and deliverables

Strong attention to detail and ability to review content for consistency, quality, and alignment

Preferred Qualifications

5 to 7 years of relevant marketing communications experience

Experience within food safety, food manufacturing, life sciences, diagnostics, or another B2B technical industry

Experience developing industry-focused marketing programs and audience segmentation strategies

Experience with demand generation, lead nurturing, customer journey mapping, re-engagement campaigns, or conversion optimization

Experience developing marketing strategies for multiple geographic regions or global markets

Experience partnering with technical, scientific, regulatory, legal, and commercial stakeholders

Experience developing thought leadership content and industry-focused campaigns

Experience using marketing analytics, testing, and performance