Manager - Performance Marketing

About the Team

You will be part of the Growth team, responsible for driving consumer acquisition, activation, and retention at scale across one of India’s largest and most diverse e-commerce audiences.

The team owns the full-funnel consumer growth charter — from bringing new users onto the platform, to converting and activating them, to building habits that drive long-term retention.

Operating in a fast-paced, high-ownership environment, the team combines structured problem-solving with rapid execution and manages a large, complex media budget across performance marketing channels to unlock consumer growth at scale.

About the Role

We are looking for a Manager – Performance Marketing to join our Growth team and take ownership of consumer acquisition, activation, and retention through performance marketing.

This is a consumer acquisition mandate (not seller/supply-side) — you will own paid growth across Meta, Google, and emerging platforms, manage a media budget upwards of ₹500 Cr+, and lead a team of performance marketers.

Beyond deep, hands-on channel expertise, we're looking for someone with a strong growth mindset — who can look around corners, stay ahead of new ad-tech trends and platforms, and translate ambiguous problem statements into innovative, scalable solutions.

What You will Do

Consumer Acquisition & Channel Ownership

Own and scale consumer acquisition, activation, and retention across performance marketing channels (Meta, Google, and emerging/new-age platforms) at scale

Manage a media budget of ₹500 Cr+, driving efficient allocation across channels to maximize incremental consumer growth

Drive high-quality user acquisition with a sharp focus on downstream activation, engagement, and retention

Optimize campaigns for cost-efficient acquisition (CAC) while protecting user quality and long-term value (LTV)

Continuously evaluate and pilot new and emerging ad platforms, formats, and technologies to unlock incremental growth ahead of the curve

Funnel Optimization (Acquisition → Activation → Retention)

Improve consumer funnel metrics such as install/sign-up → first order → repeat purchase

Identify and reduce drop-offs across the acquisition and activation journey

Work closely with product, lifecycle/CRM, and category teams to improve conversion and long-term retention

Team Leadership

Build, lead, and mentor a team of performance marketers, setting a high bar for execution and analytical rigour

Drive goal-setting, performance reviews, and capability development for the team

Partner with senior leadership to shape the consumer growth charter and long-term channel strategy

Experimentation & Growth

Run structured experiments across audiences, creatives, landing pages, and funnel interventions

Identify new growth levers such as regional expansion, category-specific acquisition, and vernacular targeting

Test and scale new channels, formats, and campaign strategies, bringing an innovative, first-principles approach to problem-solving

Performance & Efficiency Management

Monitor and optimize key metrics such as CAC, activation rate, retention, payback period, LTV/CAC, ROAS, CVR, CTR, CPM

Manage budget allocation across channels to maximize incremental consumer growth at scale

Track and mitigate issues like audience saturation, creative fatigue, and declining marginal returns

Insights & Analytics

Analyze consumer cohorts by geography, category, and lifecycle stage

Derive insights on consumer behaviour to improve targeting, messaging, and channel-mix decisions

Build and refine frameworks for incrementality and attribution for consumer acquisition

Cross-functional Collaboration

Partner with product, analytics, design, and category teams to align growth efforts

Influence onboarding experience, landing pages, and communication strategy based on performance insights

What Will You Need

6+ years of experience in performance marketing, with a strong track record in consumer internet, e-commerce, or large fintech companies in growth roles

Proven experience managing large-scale media budgets (₹100 Cr+) across Meta Ads & Google Ads, with deep, hands-on channel expertise

Team management experience — having built, led, or mentored a team of performance marketers

Strong awareness of emerging trends and platforms in performance marketing/ad-tech, beyond core Meta & Google expertise, with the ability to evaluate and adopt new opportunities early

A strong growth mindset — able to go beyond subject-matter expertise to independently identify problem statements and drive innovative, structured solutions

Solid understanding of incrementality frameworks and key growth/performance metrics such as CPM, CTR, hook rate, CAC, LTV, reach, frequency, and attribution models

Hands-on experience with consumer acquisition, activation, and retention funnels at scale (not seller/supply-side acquisition)

Proficiency in Excel/Google Sheets; working knowledge of SQL or analytics tools is a plus

Strong analytical thinking with a structured, problem-first approach and a bias for action

Ability to operate with high ownership in a fast-paced environment

Clear and effective communication skills, with the ability to influence senior stakeholders and work cross-functionally

About us

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Our Mission

Democratising internet commerce for everyone — Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping