Sales Manager (Automobile)

Position

Sales Manager

Company

Apple Auto Pvt. Ltd. – Volkswagen

Department

Sales

Location

Bengaluru

Experience

5+ years in Automobile Sales, with at least 2 years in a Sales Manager/Team Leader role

Industry

Automobile / Passenger Vehicles

Key Responsibilities

Lead, manage and motivate the Sales Team to achieve monthly and annual sales targets.

Drive retail sales, bookings, test drives, enquiries and conversions.

Monitor individual sales consultant performance and ensure achievement of assigned targets.

Develop and implement strategies to improve lead generation, follow-up and conversion ratios.

Ensure effective management of leads through CRM and timely follow-up with prospective customers.

Monitor the complete sales process from enquiry → test drive → booking → invoicing → delivery.

Conduct regular review meetings with the sales team and provide performance feedback and coaching.

Identify gaps in team performance and take corrective measures to improve productivity.

Ensure excellent customer experience throughout the sales process.

Handle escalated customer queries and support the team in resolving customer concerns.

Coordinate with CRM, Finance, Insurance, Service and Accounts teams for smooth vehicle deliveries.

Analyse daily/weekly/monthly sales reports and prepare performance updates for management.

Monitor competitor activities, market trends, pricing and customer preferences.

Plan and execute sales campaigns, customer meets, exchange camps, road shows and other lead-generation activities.

Ensure adherence to Volkswagen dealership sales processes, policies and compliance requirements.

Support recruitment, onboarding and training of new Sales Consultants.

Maintain discipline, professionalism and a positive performance culture within the sales team.

Desired Candidate Profile

Graduate in any discipline; MBA/PGDM in Sales/Marketing will be an added advantage.

5+ years of experience in automobile sales, preferably in a passenger vehicle dealership.

Minimum 2 years of experience in a Sales Manager / Assistant Sales Manager / Team Leader position.

Strong understanding of automobile dealership sales processes.

Proven ability to manage and motivate a sales team.

Strong knowledge of lead management, CRM, test-drive conversion and retail sales processes.

Excellent communication, negotiation and customer-handling skills.

Strong target orientation with good analytical and problem-solving abilities.

Ability to work under pressure and meet strict monthly targets.

Good knowledge of MS Office and dealership/CRM systems.

Key Performance Indicators (KPIs)

Monthly retail & wholesale achievement

Enquiry-to-booking conversion

Booking-to-retail conversion

Test-drive conversion

Lead follow-up efficiency

Individual Sales Consultant productivity

Finance & Insurance penetration

Customer satisfaction

Team attrition and productivity

Achievement of dealership sales targets

What We Offer

Competitive salary based on experience and performance

Attractive incentive structure

Growth opportunities within the dealership

Opportunity to work with the Volkswagen brand

Professional and performance-oriented work environment

Pay

₹35,000.00 - ₹65,000.00 per month

Work Location

In person