Business Development Associate

Business Development Associate – ELV \& Security Systems

Company

Locus Fire \& Security India Pvt. Ltd.

Location

Gurugram, Haryana

Department

Sales \& Business Development

Employment Type

Full-Time

Industry

ELV \| Fire \& Security \| CCTV \| Access Control \| Networking

About the Company

Locus Fire \& Security India Pvt. Ltd. provides integrated Fire, Security and ELV solutions to corporate, industrial, commercial and institutional clients. Our solution portfolio includes CCTV Surveillance, Fire Alarm Systems, Access Control, Intrusion Detection, Public Address Systems, Networking/Wi-Fi, structured cabling and Annual Maintenance Contracts (AMC).

Role Overview

We are looking for an energetic and result-oriented Business Development Associate (BDA) to support new business acquisition, lead generation, client engagement and sales pipeline development.

The candidate will work closely with the sales and technical teams to identify opportunities, understand customer requirements, coordinate surveys and proposals, and convert qualified opportunities into business.

Key Responsibilities

• Identify and generate new B2B business opportunities through calls, emails, LinkedIn, referrals and market research.
• Develop prospective customers across corporate offices, warehouses, factories, schools, retail, hospitality and commercial facilities.
• Promote solutions including
• CCTV Surveillance Systems
• Fire Alarm Systems
• Access Control \& Biometric Systems
• Intrusion Alarm Systems
• Public Address Systems
• Wi-Fi \& Networking
• Structured Cabling
• AMC \& Managed Support Services
• Connect with IT Managers, Admin Heads, Facility Managers, Security Heads, Procurement Teams and Project Consultants.
• Understand preliminary customer requirements and coordinate site surveys with the technical team.
• Coordinate preparation and submission of BOQs, quotations and commercial proposals.
• Maintain systematic follow-ups on enquiries, quotations and ongoing opportunities.
• Develop and maintain a healthy sales pipeline from lead generation through closure.
• Coordinate meetings, presentations and product demonstrations with prospective clients.
• Follow up for commercial negotiations, Purchase Orders and client onboarding.
• Identify opportunities for AMC renewals, upgrades, expansions and cross-selling.
• Maintain accurate customer, lead and opportunity information in the company CRM.
• Prepare periodic sales activity, pipeline and conversion reports for management.

Candidate Profile

Qualification

Graduate / MBA / Diploma or equivalent qualification.

Experience

0–3 years in Business Development, Inside Sales, B2B Sales or Lead Generation.

Freshers with strong communication and business development aptitude may also be considered.

Preferred Industry Experience

Candidates with exposure to any of the following will have an advantage

CCTV \| Fire Alarm \| ELV \| Access Control \| IT Networking \| Security Systems \| Building Automation \| System Integration

Required Skills

• Strong verbal and written communication
• B2B lead generation and prospecting
• Client relationship management
• Telecalling and email communication
• Commercial follow-up and negotiation
• Basic understanding of sales pipelines and CRM
• MS Excel, Word and PowerPoint
• Ability to coordinate effectively with technical and operations teams
• Target-oriented and proactive working approach

Key Performance Indicators – KPIs

Performance will primarily be measured on

• New qualified leads generated
• Client meetings and site surveys arranged
• RFQs / enquiries generated
• Quotations and proposals submitted
• Sales pipeline value
• Lead-to-order conversion
• New customer acquisition
• Revenue / order booking
• AMC and recurring business opportunities

What We Offer

• Exposure to enterprise and corporate projects
• Opportunity to work across multiple Fire, Security and ELV technologies
• Structured learning with technical and project teams
• Performance-driven growth opportunities
• Incentives linked to business performance
• Long-term career progression in B2B sales and business development

Locus Fire \& Security India Pvt. Ltd.

Safer Space, Smarter Tomorrow.

Pay

₹45,000.00 per month

Work Location

In person