Academic Counsellor

Brand High Digital Marketing Academy Location: Ahmedabad Department: Sales & Admissions Employment Type: Full-Time Experience: 2–5 Years in Sales / Educational Counciling Reporting To: Management / General Manager About Brand High Digital Marketing AcademyBrand High Digital Marketing Academy is a professional digital marketing training academy focused on providing practical, industry-oriented digital marketing education, including AI-based digital marketing and career-focused training programs. We are looking for a highly energetic, target-oriented Sales Manager who can lead the admissions team, generate revenue, improve conversions, and build a strong sales culture. Key Responsibilities1. Sales & Revenue Management: Achieve monthly and quarterly admission and revenue targets. Develop and execute strategies to increase course admissions. Convert leads into counselling appointments and paid admissions. Monitor the complete sales funnel from lead generation to admission. Identify new opportunities for increasing student enrolments. Maintain daily, weekly, and monthly sales reports. 2. Team Management: Recruit, train, motivate, and manage the sales/counselling team. Set individual targets for Sales Executives and Counsellors. Conduct daily sales meetings and performance reviews. Monitor individual conversion ratios and follow-up performance. Coach team members on objection handling and closing techniques. Build a performance-driven and customer-focused sales culture. 3. Lead ManagementEnsure every incoming lead is contacted within the defined response time. Allocate leads among counsellors effectively. Track lead status through CRM/lead-management systems. Ensure systematic follow-ups through calls, WhatsApp and other approved channels. Analyse lead sources and identify high-performing channels. Reduce lead leakage and improve follow-up discipline. 4. Student Counselling & Conversion: Personally handle high-value and difficult prospects. Explain course structure, duration, fees, career opportunities and benefits. Understand student requirements and recommend suitable programs. Handle objections related to fees, course duration, career prospects and competition. Follow ethical and transparent counselling practices. Ensure a smooth transition from counselling to admission. 5. Marketing & Sales Coordination: Coordinate with the digital marketing team regarding lead quality and campaign performance. Provide regular feedback about customer requirements and market trends. Suggest new promotional campaigns, offers and sales initiatives. Support seminars, webinars, workshops, school/college activities and admission events. Develop local business and institutional tie-ups where appropriate. Key Performance Indicators (KPIs)The Sales Manager will be evaluated on: Monthly admission target achievement Monthly revenue achievement Lead-to-counselling conversion Counselling-to-admission conversion Overall lead-to-admission conversion Follow-up efficiency Team productivity Average revenue per admission Cancellation/refund control Customer/student satisfaction Daily CRM/reporting discipline Daily Responsibilities: Conduct morning sales briefing. Review previous day's leads and conversions. Allocate and prioritise fresh leads. Monitor counsellor calling and follow-ups. Personally follow up with high-potential prospects. Review pending admissions. Monitor daily revenue collection. Solve team-level sales issues. Submit end-of-day sales report to management. Required Skills: Excellent communication and presentation skills. Strong leadership and team-management abilities. Excellent negotiation and objection-handling skills. Strong closing ability. Good understanding of sales funnels and CRM. Ability to work under monthly targets. Data-driven approach to sales performance. Good knowledge of WhatsApp, Excel/Google Sheets and CRM tools. Ability to motivate and train sales staff. Strong customer relationship management skills. Preferred Experience: Candidates with experience in any of the following sectors will be preferred: Education & training Digital marketing institutes EdTech Skill-development companies Coaching institutes Career counselling Vocational training Franchise sales B2C sales Qualification Minimum: Graduate in any discipline. MBA/PGDM in Sales & Marketing or relevant certification will be an advantage. Compensation : Salary: ₹20,000–₹30,000 per month, depending on experience and performance. Additional: Attractive performance-based incentives on achieving monthly admission/revenue targets. Ideal Candidate: We are looking for a result-oriented Sales Manager who can build and manage a high-performing admissions team and consistently deliver business growth. The ideal candidate should be: Target-oriented + Team Leader + Strong Counsellor + Excellent Closer + Data-driven + Customer-focused