Digital Marketing Specialist
We are looking for a result-driven Digital Marketing Executive with at least 3 years of hands-on experience to drive growth for our D2C brand. You will oversee our Shopify website, execute targeted paid ad campaigns (Meta & Google), curate engaging social media content, and lead marketing campaigns focused on Corporate Gifting, Wedding Giveaways, and Festival Gifting.
Key Responsibilities
Shopify Website Management: Maintain, update, and optimize the Shopify store for conversion, ensuring seamless navigation, product listing updates, and promo integration.
Paid Advertising (Performance Marketing): Plan, set up, and optimize ROAS-focused ad campaigns on Meta (Facebook & Instagram) and Google Ads.
Social Media & Content Strategy: Design and schedule regular social media posts, stories, and reels to build brand authority and customer engagement.
B2B & Event Campaign Promotion: Strategize and run targeted digital campaigns to capture leads for Corporate Gifting, Wedding Takeaways, and Seasonal/Festival Gifting.
- Analytics & Reporting
- Track key performance metrics (CAC, ROAS, website traffic, lead conversions) and prepare performance reports.
Requirements
- Experience
- Minimum 3 years in D2C digital marketing, e-commerce management, or performance marketing.
- Shopify Proficiency
- Practical experience in managing Shopify catalogs, landing pages, and basic apps.
- Ad Campaign Mastery
- Proven track record in running profitable Meta Ads and Google Search/Shopping Ads.
- Lead Generation Experience
- Prior work promoting bulk gifting, corporate campaigns, or wedding giveaways is a strong plus.
- Tools
- Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and Canva/design tools.
- Pay
- ₹30,000.00 - ₹50,000.00 per month
- Work Location
- In person
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