Area Sales Manager - Retail

Brand

makeO

Business

Retail / FOFO Stores

Position

Area Sales Manager

Location

Hyderabad

Employment Type

Full-Time

Experience

2–8 years

Industry

Retail / Healthcare / Beauty / Dental / Aesthetic / Consumer Services

About makeO

makeO is a technology-driven beauty and healthcare platform operating through its brands toothsi and skinnsi, offering smile makeover, dental, skin and aesthetic solutions through its retail and at-home services.

Role Overview

We are looking for an experienced Area Sales Manager to drive sales and business performance across multiple makeO Retail / FOFO stores in Hyderabad.

The role will be responsible for achieving area-level revenue targets, managing store performance, driving customer conversions, improving team productivity and ensuring smooth day-to-day operations across assigned stores.

The ideal candidate should have strong experience in multi-store retail sales management, team handling and target-driven environments.

Key Responsibilities1. Sales & Business Growth

Own and achieve monthly and quarterly sales targets for the assigned Hyderabad area.

Drive revenue growth across multiple Retail / FOFO stores.

Monitor store-wise sales, conversions, revenue and productivity.

Identify opportunities to improve business performance and increase customer walk-ins and conversions.

Develop and implement area-level sales strategies to achieve business objectives.

Store & Team Management

Manage and mentor Store Managers and frontline sales teams across assigned stores.

Set clear sales targets and KPIs for store teams.

Conduct regular store visits and review team performance.

Track individual and store-level productivity and take corrective actions wherever required.

Ensure adequate manpower and effective deployment across stores.

Conversion & Customer Experience

Improve lead-to-appointment and appointment-to-sale conversion rates.

Monitor customer follow-ups and ensure effective lead management.

Ensure excellent customer experience across all stores.

Work closely with clinical and operations teams to improve customer conversion and retention.

Performance Monitoring

Review daily, weekly and monthly sales reports.

Track key metrics such as

Revenue

Sales target achievement

Conversion %

Average Order Value

Lead-to-appointment conversion

Appointment-to-sale conversion

Store productivity

Individual team performance

Conduct regular performance reviews and prepare action plans for underperforming stores.

FOFO Store Coordination

Work closely with FOFO franchise partners to drive business performance.

Ensure franchise stores follow makeO's sales processes, customer experience standards and brand guidelines.

Monitor store performance and highlight gaps to the relevant stakeholders.

Support franchise partners in achieving business and revenue targets.

Training & Team Development

Coach Store Managers and sales teams on sales techniques, objection handling, product knowledge and customer engagement.

Conduct regular sales reviews and training sessions.

Identify high performers and develop them for future leadership roles.

Address performance gaps through structured action plans.

Cross-Functional Coordination

Coordinate with TA, HR, Operations, Marketing, Clinical and Business teams for smooth store functioning.

Work with the marketing team to maximize the utilization of leads and local marketing initiatives.

Ensure timely resolution of operational and manpower-related challenges.

Candidate Profile

Bachelor's degree in any discipline; MBA/PGDM in Sales or Marketing is preferred.

2–8 years of experience in sales, preferably in multi-store retail, healthcare, beauty, dental, aesthetics, wellness or consumer services.

Prior experience managing multiple stores / locations is preferred.

Experience handling Store Managers and frontline sales teams.

Strong understanding of sales targets, conversions, revenue management and team productivity.

Experience working with franchise / FOFO stores will be an added advantage.

Strong communication, leadership and negotiation skills.

Highly target-oriented with strong ownership and execution skills.

Willingness to travel across assigned stores in Hyderabad.

Key Competencies

Multi-Store Sales Management

Revenue & Target Management

Team Leadership

Retail Operations

Franchise / FOFO Management

Sales Conversion

Customer Experience

Performance Management

Data & MIS Analysis

Stakeholder Management

Key Performance Indicators (KPIs)

Area revenue achievement

Store-wise target achievement

Conversion percentage

Lead-to-sale conversion

Store productivity

Team productivity

Average Order Value

Customer experience

Attrition and team stability

New business growth

Work Location

Hyderabad

Role

Area Sales Manager – Retail / FOFO

Reporting To

Regional / Zonal Sales Head

Pay

₹600,000.00 - ₹800,000.00 per year

Work Location

In person