CRM Manager

Job Title

CRM Manager – Real Estate

Experience

4+ Years

Industry

Real Estate

Location

Bangalore

Key Responsibilities

Manage the complete customer lifecycle from lead generation and site visit to booking, agreement, possession, and post-sales support.

Manage and maintain the company's CRM system, ensuring accurate and updated customer and lead data.

Monitor lead allocation, follow-ups, site visits, bookings, cancellations, and customer interactions.

Coordinate closely with Sales, Pre-Sales, Marketing, Legal, Finance, and Projects teams.

Track and improve lead conversion, follow-up efficiency, and customer experience.

Prepare and maintain daily, weekly, and monthly CRM MIS reports and dashboards.

Monitor sales team CRM usage, data accuracy, follow-up activities, and lead ageing.

Identify gaps in the customer journey and implement processes to improve customer satisfaction and conversions.

Handle customer queries and coordinate with relevant internal teams for timely resolution.

Maintain proper documentation related to bookings, agreements, payments, and customer communications.

Track payment schedules, pending documentation, registration, possession, and other post-sales activities.

Develop CRM processes, SOPs, escalation mechanisms, and reporting systems.

Analyse CRM data to identify trends, bottlenecks, and opportunities for improving sales performance.

Ensure timely communication with customers regarding project updates, payment reminders, documentation, and other important milestones.

Required Qualifications & Skills

Bachelor's degree in Business Administration, Marketing, Management, or a related field.

4+ years of experience in CRM/Customer Relationship Management, preferably in real estate.

Strong knowledge of real estate sales and post-sales processes.

Hands-on experience with CRM software and lead management systems.

Strong knowledge of Excel/MIS reporting and data analysis.

Excellent communication, coordination, and customer-handling skills.

Strong problem-solving and follow-up abilities.

Ability to manage multiple customers, priorities, and internal stakeholders.

Experience in managing CRM teams will be an added advantage.

Key Performance Indicators (KPIs)

Lead-to-site-visit and site-visit-to-booking conversion

CRM data accuracy and usage

Follow-up compliance

Customer response and resolution time

Booking and cancellation tracking

Payment/documentation follow-up

Customer satisfaction and retention

Timely and accurate CRM/MIS reporting

Pay

₹35,000.00 - ₹50,000.00 per month

Benefits

Cell phone reimbursement

Flexible schedule

Food provided

Paid sick time

Provident Fund

Work Location

In person