Digital Marketing Executive

You run the drip: the WhatsApp, LinkedIn and email sequences that make a prospect ready to buy before the first conversation. Cards, clips and videos come from the content team; you schedule them, segment them, measure them and keep the tools running — DoubleTick, GMass, Dripify, the WhatsApp bot. WHAT YOU'LL DO Build and run the S.I.D.B.C sequences from lead entry to first meeting, per sector. Operate DoubleTick / WhatsApp Business API, GMass, Dripify and LinkedIn from the director and EA accounts. Segment lists, personalise merge fields, keep opt-outs and compliance clean. Report open, reply and meeting rates weekly; cut what does not convert. Publish the LinkedIn calendar and the educational-video drops. Keep the WhatsApp bot flows and the objection-video library up to date. 2–5 years running B2B outbound or marketing automation. Hands-on with WhatsApp Business API tools, an email sender and a LinkedIn automation tool. Writes short, plain copy; understands a sequence, not just a blast. Numbers-driven: you know your reply rate by segment.