SEM Executive

Responsibilities and Key Accountabilities: • Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns • Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and campaigns • Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies • Taking the overall ownership of the allocated accounts in term of initial research of Keywords and Targeting, A…