Area Sales Manager

Job Summary

We are looking for a dynamic and result-oriented Area Sales Manager (ASM) to manage and expand our sales in the HORECA segment. The ASM will be responsible for driving sales targets, developing strong customer relationships, and leading a team to achieve business growth across the assigned territory.

Key Responsibilities

Develop and execute territory sales plans for HORECA clients.

Identify, target, and onboard new HORECA dealers.

Maintain strong relationships with key accounts and ensure high levels of customer satisfaction.

Monitor sales performance and achieve monthly, quarterly, and annual sales targets.

Conduct regular market visits to monitor competitor activity, pricing, and new product introductions.

Coordinate with internal teams (marketing, logistics, finance) to ensure smooth service delivery.

Manage a team of Sales Executives / Territory Sales Officers; train and guide them toward performance goals.

Ensure timely collections and credit control in line with company policy.

Provide market intelligence and feedback to management for business strategy refinement.

Key Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field

5+ years of sales experience in the HORECA segment (FMCG/F&B/Hospitality preferred).

Strong understanding of the HORECA channel dynamics.

Excellent negotiation, communication, and interpersonal skills.

Ability to lead, motivate and manage a team.

Willingness to travel extensively within the assigned area.

Key Performance Indicators (KPIs)

Achievement of sales targets (value and volume)

Growth in customer base

Client retention and satisfaction rate

Team performance and productivity

Collection efficiency and credit management

Market share improvement in the assigned area

HR

81222 82550

Job Type

Full-time

Pay

₹30,000.00 - ₹50,000.00 per month

Benefits

Cell phone reimbursement

Health insurance

Paid sick time

Provident Fund

Work Location

In person