Digital Marketing Manager

Brief Description

Manage end-to-end digital marketing efforts for Avadale Resorts to drive brand awareness \& customer engagement across all touch points. You will oversee organic channels, performance marketing initiatives, manage OTA presence \& leverage modern AI tools to automate processes.

Detailed Job Description

Organic Content Management

• Platform Ownership: Oversee \& manage organic platforms, including the website, YouTube Channel, Facebook \& Instagram pages and local free listings (Google Business Profile, etc.).
• Content Creation \& Distribution: Plan, produce, and publish high-quality content tailored for each channel—including blogs, regular social media posts, Google Maps updates, YouTube resort videos, and monthly Instagram Reels/posts.
• SEO \& Visibility: Optimize website content and local listings to improve search engine rankings, organic traffic, and direct booking inquiries.

Paid Advertising \& CRM Management

• Campaign Management: Manage our primary paid advertising channels—Google Ads and Meta Ads—to drive target audiences, high-intent website traffic, and direct conversions.
• CRM: Execute and optimize CRM campaigns (Email / WhatsApp channels) to drive repeat bookings, guest retention, and direct direct-channel engagement.
• Performance Tracking: Continuously track, analyze, and report key advertising and CRM metrics (ROAS, CPA, open rates, conversion rates) to optimize spend and overall ROI

OTA Content \& Online Reputation Management (ORM)

• OTA Billboard Management: Manage and update all guest-facing content across Online Travel Agencies (OTAs) to leverage the "Billboard Effect" and drive brand trust.
• Content \& Media Audit: Ensure room descriptions, property details, amenities, policies, and high-resolution photos/videos are accurate and up-to-date across all listings.
• Review \& Reputation Management: Oversee Online Reputation Management (ORM) by monitoring, responding to, and analyzing guest reviews, Q\&As, and feedback across OTAs

Marketing Automation \& AI Integration

• Workflow Automation: Identify opportunities to automate routine marketing tasks, content workflows, and reporting structures to boost efficiency.
• AI Tool Adoption: Utilize paid AI tools (such as Claude, ChatGPT etc) provided by Avadale Resorts to enhance content production, ad copy generation, and data analysis.

Key Requirements

• Full-Funnel Strategy: Strong cognitive skills to think through full-funnel marketing - guiding guests from awareness and interest down to direct booking and retention.
• Experience: 4–6 years experience in digital marketing, preferably within hospitality, travel.
• Technical Skills: Proficiency on WordPress, Google/Meta Ads, SEO, social media platforms.
• Influencer \& Content Marketing: Managing influencer outreach / partnerships.
• AI \& Tech Savviness: Familiarity or interest in leveraging AI tools to scale marketing efforts.

Why Should You Join Us

• Growth: Avadale Resorts has ambitious plans to scale, offering you the opportunity to play a defining role in shaping our digital strategy and growing along with the company.
• Impact: Drive critical marketing initiatives that impact brand visibility, direct reservation revenues, and the guest's digital experience from discovery to booking.

Pay

₹50,000.00 - ₹70,000.00 per month

Benefits

• Flexible schedule
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location

Hybrid remote in Bengaluru, Karnataka