Sales and Marketing Manager

Job Title

Sales & Marketing Manager

Company Name

Chayan Karo India Private Limited

Department

Sales & Marketing

Job Type

Full-time

Experience Required

3–5 Years

Location

Lucknow

Salary

Competitive Salary + Performance-Based Incentives

Job Summary

Chayan Karo India Private Limited is looking for a highly motivated, result-oriented, and responsible Sales & Marketing Manager to lead our sales and marketing operations, drive business growth, acquire new clients, manage the sales team, and achieve company revenue targets.

The ideal candidate must possess strong leadership abilities, excellent communication and negotiation skills, a business development mindset, and the ability to convert opportunities into actual business.

This is a target-driven managerial position that requires a serious commitment to performance, team productivity, client relationships, and revenue generation. The selected candidate will be responsible for developing sales strategies, monitoring team performance, generating leads, closing deals, building long-term client relationships, and ensuring consistent business growth.

We offer performance-based incentives in addition to salary. Incentives will be linked to predefined targets, actual business performance, and the company's approved incentive policy.

We are looking for someone who takes ownership of responsibilities, leads by example, and focuses on measurable results rather than just completing routine activities.

Key Responsibilities1. Sales Strategy and Business Development

Develop and execute effective sales strategies to achieve monthly, quarterly, and annual business targets.

Identify new business opportunities, potential markets, industries, and customer segments.

Generate new business through direct sales, cold calling, referrals, networking, meetings, and other relevant channels.

Build and maintain a strong sales pipeline to ensure a consistent flow of business opportunities.

Identify prospective clients, decision-makers, and key accounts to expand the company's customer base.

Take ownership of sales conversions, revenue generation, and overall business development.

Team Management and Leadership

Lead, supervise, motivate, and manage the sales and marketing team.

Assign individual and team targets, define responsibilities, and monitor daily performance.

Conduct regular team meetings to review progress, discuss challenges, and establish action plans.

Train team members in sales techniques, lead generation, client handling, negotiation, and closing strategies.

Monitor employee productivity, attendance, discipline, follow-ups, and achievement of assigned targets.

Address performance gaps promptly and implement improvement plans wherever required.

Build a performance-driven team culture focused on accountability, teamwork, and business results.

Take responsibility for the overall productivity and effectiveness of the team.

Client Acquisition and Relationship Management

Identify, approach, and acquire new clients for the company's products and services.

Build strong professional relationships with existing and prospective clients.

Conduct client meetings, presentations, negotiations, and follow-ups.

Understand customer requirements and propose suitable solutions aligned with company offerings.

Prepare and coordinate quotations, commercial proposals, and business presentations.

Follow up consistently with prospects to convert inquiries into confirmed business.

Maintain client satisfaction and develop long-term business relationships.

Handle client concerns professionally and coordinate with internal teams for timely resolution.

Marketing Planning and Execution

Develop practical marketing plans to support lead generation, brand visibility, and business growth.

Identify suitable marketing channels, campaigns, partnerships, and promotional opportunities.

Coordinate digital marketing, offline marketing, networking, and promotional activities as applicable.

Work with relevant teams or external agencies to execute marketing campaigns effectively.

Monitor lead quality, campaign performance, conversion rates, and marketing expenditure.

Explore new ways to improve brand awareness, customer acquisition, and market reach.

Ensure that marketing activities contribute to measurable business outcomes.

Sales Targets and Revenue Accountability

Establish clear sales targets and ensure that the team works consistently toward achieving them.

Monitor daily, weekly, and monthly sales performance against assigned targets.

Track leads generated, client meetings, proposals submitted, conversion rates, revenue, and pending deals.

Take corrective action whenever sales performance falls below expectations.

Prepare realistic sales forecasts and provide regular updates to senior management.

Identify reasons for lost deals and develop strategies to improve conversion rates.

Focus on actual business closures and revenue realization, not just lead generation or calls made.

Ensure that commitments made to clients are accurate, feasible, and aligned with company policies.

Reporting and Performance Monitoring

Maintain accurate records of leads, prospects, client interactions, sales activities, and deal status.

Prepare and submit daily, weekly, and monthly sales and marketing performance reports.

Maintain an updated sales pipeline and customer database using CRM or other company-approved tools.

Report target achievement, revenue forecasts, campaign results, team performance, and key challenges to management.

Provide transparent and accurate information regarding sales progress and business opportunities.

Ensure timely completion of reports and management-assigned tasks.

Incentive and Performance Management

Work toward achieving predefined sales and business development targets to qualify for applicable incentives.

Establish transparent performance expectations for team members in coordination with management.

Monitor individual contributions and team achievements against the