Digital Marketing Specialist

Core Roles and Responsibilities Paid Advertising (PPC/SEM): Design, launch, and manage paid ad campaigns on platforms like Google Ads and Meta Ads. Monitor metrics like Cost-Per-Click (CPC), Return on Ad Spend (ROAS), and conversion rates. Search Engine Optimization (SEO): Execute on-page SEO, optimize website copy, research keywords, and improve organic search visibility. Social Media Management: Maintain active company profiles, plan content calendars, schedule posts, and engage with the online community. Email Marketing: Create promotional newsletters, design email campaigns, write persuasive copy, and track open and click-through rates. Content Creation & Website Updates: Draft blog posts, web copy, or landing page content, and update site elements via Content Management Systems (CMS). Data Analysis & Reporting: Track performance using tools like Google Analytics or GA4, pull campaign reports, and perform A/B testing. Market & Competitor Research: Monitor competitor activity, analyze industry trends, and help adjust strategies to stay competitive. Common Required Skills Technical Tools: Proficiency in Google Analytics, Google Ads, Meta Business Suite, SEO tools, and basic HTML/CSS. Soft Skills: Strong analytical thinking, attention to detail, creativity, time management, and written communication. Education: A Bachelor's degree in Marketing, Business, or a related field, often paired with 1 to 3 years of hands-on digital experience.