Business Development Executive - Delhi - LED Driver

Job Description

Regional Sales – LED Drivers

Job Title

Regional Sales – LED Drivers

Location

Delhi/NCR, India

Department

Sales \& Business Development

Industry

LED Lighting / Electronics / Power Electronics

Reporting To

National Sales Manager / Head of Sales

Experience

5–10 years in relevant sales roles, preferably in LED drivers, lighting, or electronic components

Job Summary

We are looking for a dynamic, results-oriented Regional Sales to drive sales and business development for our LED driver product portfolio across Delhi/NCR and the assigned North India territory. The candidate will be responsible for developing new business opportunities, managing existing customer relationships, expanding distribution and OEM partnerships, and achieving regional sales targets.

The ideal candidate should have a strong understanding of LED drivers, lighting applications, electronic components, and B2B sales, with proven capabilities in channel development and key account management.

Key Responsibilities

• Develop and execute regional sales strategies to achieve revenue, volume, and profitability targets.
• Identify and acquire new customers, including LED lighting manufacturers, OEMs, ODMs, lighting solution providers, panel manufacturers, and system integrators.
• Build and maintain relationships with distributors, dealers, electrical wholesalers, consultants, and institutional customers.
• Promote LED driver products, including constant-current and constant-voltage drivers, dimmable drivers, and other relevant product categories.
• Generate leads, conduct customer visits, deliver product presentations, and manage the complete sales cycle.
• Understand customer technical requirements and coordinate with the technical team for product selection, customization, samples, and application support.
• Develop project and OEM business opportunities across commercial, industrial, architectural, outdoor, and street-lighting applications.
• Monitor market trends, competitor activities, pricing, and customer requirements to identify growth opportunities.
• Prepare quotations, negotiate commercial terms, follow up on purchase orders, and coordinate with internal teams on delivery and collections.
• Manage sales forecasts, pipeline reports, CRM updates, and periodic business reviews.
• Support new product launches and implement channel expansion initiatives.
• Ensure timely resolution of customer complaints in coordination with quality, technical, and service teams.

Required Qualifications and Skills

• Bachelor’s degree or diploma in Electrical Engineering, Electronics, or a related discipline preferred.
• 5–10 years of experience in B2B sales, preferably in LED drivers, LED lighting, power supplies, electrical components, or electronics.
• Strong understanding of LED driver specifications, wattage, output current and voltage, efficiency, power factor, dimming technologies, and protection features.
• Experience handling OEM customers, distributors, lighting manufacturers, and institutional accounts.
• Proven track record of achieving sales targets and developing new accounts.
• Strong communication, negotiation, presentation, and relationship-management skills.
• Ability to prepare sales forecasts, analyse market opportunities, and manage a regional sales pipeline.
• Proficiency in MS Office and CRM tools.
• Willingness to travel extensively within the assigned territory.

Preferred Candidate Profile

• Existing relationships with LED lighting manufacturers and OEMs in Delhi/NCR and North India.
• Experience in selling LED drivers, lighting power supplies, or related electronic components.
• Understanding of technical product specifications and the ability to communicate with both commercial and technical stakeholders.
• Strong commercial acumen, self-motivation, and a target-driven approach.

Key Performance Indicators (KPIs)

• Achievement of monthly, quarterly, and annual sales targets.
• New customer acquisition and active account development.
• Revenue growth and gross margin achievement.
• Growth in OEM, distributor, and channel sales.
• Conversion rate of qualified leads and sales opportunities.
• Customer retention and repeat business.
• Timely sales forecasting, reporting, and collection follow-up.

Compensation and Benefits

Salary and incentives will be offered based on experience, current compensation, and demonstrated sales performance. Additional benefits will be as per company policy.

Work Location and Territory

Base Location

Delhi/NCR

Sales Territory

Delhi, Haryana, Uttar Pradesh, Punjab, Rajasthan, Uttarakhand, and other North Indian markets as assigned.

The exact territory, product portfolio, reporting structure, and experience criteria can be adjusted to match the company's requirements.

Pay

₹40,000.00 - ₹50,000.00 per month

Application Question(s)

• LED Driver -Sales

Work Location

In person