Area Sales Manager

RADON INDIAJob Description – Area Sales Manager (ASM)

Department

Sales & Business Development

Industry

Interior Products, Wall Panels, Mirrors & Bathroom Vanities

Reporting To

Regional Sales Manager / Senior Sales Manager / Head of Sales

Job Location

As per assigned territory

Experience

3–7 years in sales, preferably in building materials, interiors, sanitaryware or related products

Employment Type

Full-time

Job Purpose

To drive sales growth, develop an effective dealer and distributor network, generate project business, and increase Radon India's market presence within the assigned territory. The Area Sales Manager will be responsible for achieving sales targets, managing customer relationships, appointing new channel partners and ensuring consistent business development.

Key Responsibilities

A. Sales Target Achievement

Achieve monthly, quarterly and annual sales targets for the assigned area.

Develop territory-wise sales plans and execute them effectively.

Monitor sales performance, order bookings, collections and target achievement.

Identify opportunities to increase revenue and market share.

B. Dealer and Distributor Development

Identify, appoint and develop authorised dealers, distributors and channel partners.

Expand Radon India's distribution network across assigned cities and districts.

Build strong relationships with dealers, retailers and building-material suppliers.

Monitor dealer performance, stock availability, repeat orders and payment discipline.

Ensure channel partners follow agreed commercial and brand policies.

C. Project Sales and Business Development

Develop business through architects, interior designers, builders, contractors and developers.

Generate leads for residential, commercial, hospitality and renovation projects.

Conduct product presentations, site visits and product demonstrations.

Coordinate quotations, samples, negotiations and order closures.

Build a healthy pipeline of upcoming projects and potential business.

D. Team Management

Guide and monitor sales executives and territory sales representatives, where applicable.

Assign territory-wise targets and review individual performance.

Conduct regular field visits with team members.

Train the team on product knowledge, selling skills and customer handling.

Ensure timely reporting and disciplined follow-up.

E. Market Intelligence

Study competitor pricing, products, dealer schemes and market activities.

Identify new business locations and underserved territories.

Recommend suitable pricing, promotions and channel-development initiatives to management.

Share market feedback and emerging customer requirements.

F. CRM, Reporting and Collections

Maintain accurate customer, dealer and project databases.

Track enquiries, quotations, conversion rates, pending orders and follow-ups.

Submit daily activity updates and weekly/monthly sales reports.

Coordinate with finance for outstanding payments and collection targets.

Work with operations, dispatch and customer service to resolve customer issues.

Key Performance Indicators (KPIs)

The ASM will be evaluated on

Monthly and quarterly sales target achievement.

New dealer and distributor appointments.

Active dealer productivity and repeat business.

Project pipeline generation and conversion rate.

Revenue growth and gross margin performance.

Collection efficiency and overdue receivables.

Number of architect, designer and builder relationships developed.

Forecast accuracy and CRM reporting discipline.

Territory coverage and market expansion.

Team productivity, where applicable.

Candidate Profile

Education

Graduate in Business Administration, Marketing or a related discipline preferred.

Experience

3–7 years of relevant sales experience.

Experience in wall panels, interior materials, sanitaryware, bathroom products, plywood, laminates, furniture or building materials preferred.

Demonstrated experience in dealer appointment and territory development.

Required Skills

Strong communication, negotiation and presentation skills.

Dealer and distributor network development.

Project sales and lead conversion.

Sales planning, forecasting and reporting.

Customer relationship management.

Ability to work independently and travel extensively within the assigned territory.

Working knowledge of Excel, CRM systems and sales reporting.

Compensation and Benefits

Salary

As per experience and company policy.

Performance incentives

As per the approved incentive structure.

Travel and field expenses

As per company policy.

Other benefits

As applicable under company policy.

Ideal Candidate

The ideal candidate is a result-oriented sales professional who can independently develop a territory, build strong dealer relationships, generate project business and deliver sustainable revenue growth for Radon India.

To apply

Submit your updated CV, details of your current territory, relevant product experience and sales achievements.

Pay

₹30,000.00 - ₹60,000.00 per month

Benefits

Cell phone reimbursement

Health insurance

Life insurance

Provident Fund

Work Location

In person