Marketing Manager, IC

Additional Location(s): India-New Delhi

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Diversité - Innovation - Bienveillance - Collaboration mondiale - Esprit gagnant - Bienveillant - Haute performance

Chez Boston Scientific, nous vous donnerons l’opportunité d’exploiter tout ce qui est en vous en travaillant dans des équipes d’employés diversifiés et hautement performants, pour relever certains des défis les plus importants de l’industrie de la santé. Grâce à l'accès aux derniers outils, informations et formations, nous vous aiderons à faire progresser vos compétences et votre carrière. Ici, vous serez accompagné dans votre progression - quelles que soient vos ambitions.

About the Role

The core objective of this role is to support the relevant product franchises in achieving the goals and objectives of their division. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the Sales organization.

Key Responsibilities

Lead the strategic planning efforts for their portfolio to develop a fully detailed portfolio strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities to maximise market share

• Develop the integrated marketing plan. Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
• Execute ongoing identification of new opportunities and markets to be explored, offering understanding, tracking of competitors and market shifts, review of the broad strategic direction.
• Collate market research and competitive data to enable the formation of country strategic marketing plan for their portfolio.
• Capture and structure information from the field producing updated market mapping and business sizing.
• Initiate and lead the development and implementation of customer programs, networks and advisory boards.
• Manage and oversee the country marketing plan and budget for their portfolio
• Develop, lead and manage the execution of new product launches.
• Design \& implement conferences/symposium strategies \& tactics to support the country plan.
• Work with sales managers to ensure sales reps are adequately trained. Sets up physician and staff training and education, patient education events. Monitors post training results by physician to assess cost/benefit.
• Selecting, developing, motivating and retaining a high performing marketing team.

Work with operations team to manage the supply chain for products – monthly forecasts, managing backorders \& planning inventory transitions for new products.

• Develop appropriate clinical activities plan – registries, post market studies for divisional studies.
• Quantify and prioritize reimbursement opportunities. Develop and execute plans as appropriate.
• Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market \& competitor information.
• Building and Maintaining Relationships: Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
• Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.
• Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer oriented initiatives.

Job Scope

Functional Knowledge

• Requires specialized and comprehensive technical and/or functional knowledge in own job function or field and has full understanding of other related job functions
• Leverages this knowledge to recommend new and/or improved work processes, typically at an area level impacting various teams

Business Expertise

• Applies understanding of the business and industry standards and how own area integrates with others to achieve unit objectives; monitors business trends and market developments in own field

Leadership

• Manages a team of professional employees, may occasionally have subordinate M1/M2s; adapts plans and priorities to meet team service, business and/or operational objectives
• Recommends operating policies and establishes procedures and approaches for team(s) managed; identifies and drives business, product, service and process improvements

Problem Solving

• Identifies and resolves functional, technical, operational and organizational problems in a specialized area of expertise based on existing policies, procedures and solutions
• Considers multiple sources of information to proactively identify the best course of action for teams managed
• Adapts plans and processes to meet business, operational, service and/or project challenges; reprioritizes objectives, milestones, etc. as required

Impact

• Makes decisions that impact the finances, results, effectiveness and level of service provided by the team
• Guides by using policies, resource requirement