Content Creation & CRM Executive

Panchanan International Pvt. Ltd. is looking for a creative, energetic, and customer-focused Content Creation & CRM Executive to manage social media content, customer engagement, and CRM activities for its fashion retail business.

Key Responsibilities

Content Creation & Social Media

Create engaging Instagram Reels, Stories, posts, and promotional videos.

Shoot and edit fashion, product, new-arrival, and in-store videos.

Design creatives, banners, and promotional materials using Canva or similar tools.

Use AI tools to enhance content creation and editing.

Manage the social media content calendar and maintain consistent posting.

Track engagement, reach, and content performance.

CRM & Customer Engagement

Maintain and update customer databases and CRM records.

Manage customer communication through WhatsApp, calls, and messages.

Share new arrivals, offers, product updates, and promotional campaigns with customers.

Conduct customer follow-ups to encourage repeat purchases and improve retention.

Collect customer feedback and coordinate with the store team to address concerns.

Maintain accurate customer information and follow data confidentiality practices.

Marketing Campaigns & Reporting

Execute promotional campaigns for new collections, festive seasons, and special offers.

Coordinate with the sales and store teams for marketing activities.

Monitor customer responses, leads, and campaign performance.

Prepare regular reports on content performance and CRM activities.

Required Skills & Qualifications

Graduate in Marketing, Business Administration, Mass Communication, or a related field preferred.

13 years of relevant experience in content creation, social media, CRM, or digital marketing.

Strong knowledge of Instagram Reels, Stories, and current social media trends.

Basic video shooting and editing skills.

Proficiency in Canva and familiarity with AI creative tools.

Working knowledge of MS Excel or Google Sheets.

Good communication, creativity, and customer-handling skills.

Ability to manage multiple tasks and meet deadlines.

Key Performance Indicators (KPIs)

Timely creation and posting of planned content.

Quality, reach, and engagement of social media content.

Consistent updating and accuracy of CRM records.

Timely customer follow-ups and campaign execution.

Customer engagement, retention, and repeat-purchase support.

Timely and accurate reporting of marketing and CRM activities.

Immediate joiner are preferred...

Pay

₹18,000.00 - ₹29,000.00 per month

Work Location

In person