Online Sales Manager

Online Sales \& Revenue Growth

• Own the overall online sales target, revenue growth, and profitability across all digital channels.
• Develop annual, quarterly, and monthly online sales plans aligned with business objectives.
• Identify new opportunities to increase sales volume, market share, customer acquisition, and repeat purchases.
• Develop channel-wise strategies based on customer behaviour, product performance, pricing, and market trends.
• Drive profitable growth rather than focusing only on topline revenue.

Sales Conversion \& Customer Acquisition

• Improve the complete online sales funnel from traffic → product discovery → engagement → conversion → purchase → repeat purchase.
• Analyse conversion rates, customer behaviour, cart abandonment, bounce rates, and purchase patterns.
• Work closely with Digital Marketing to optimise paid campaigns, SEO, social media, email marketing, and other customer acquisition initiatives.
• Develop strategies to improve Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and ROAS.

Pricing, Promotions \& Campaign Management

• Develop effective pricing and promotional strategies to maximise sales and contribution margins.
• Plan and execute seasonal campaigns, marketplace events, product launches, offers, bundles, and promotional activities.
• Evaluate campaign performance and optimise investments based on ROI/ROAS and incremental sales.
• Monitor competitor pricing, promotions, product positioning, and market movements.

Product \& Category Management

• Analyse product-wise and category-wise sales performance.
• Identify high-performing, low-performing, and growth-potential products.
• Recommend product assortment, pricing, bundling, new product launches, and inventory priorities.
• Work with Product, Marketing, Operations, and Supply Chain teams to improve online product performance.

Customer Experience \& Retention

• Own online customer experience and identify opportunities to improve customer satisfaction.
• Monitor customer reviews, ratings, complaints, returns, refunds, and feedback.
• Develop initiatives to improve customer retention, repeat purchases, ratings, and brand loyalty.
• Ensure timely resolution of customer and marketplace-related issues.

Data, Analytics \& Business Reviews

• Establish a strong data-driven online sales management system.
• Track daily, weekly, and monthly sales performance against targets.
• Analyse revenue, margins, conversion, traffic, AOV, CAC, ROAS, returns, cancellations, and customer retention.
• Prepare management dashboards, forecasts, business reviews, and action plans.
• Convert data insights into specific actions for improving revenue and profitability.

Team Leadership

• Lead, develop, and coach the online sales/e-commerce team.
• Set clear targets, KRAs, KPIs, and performance expectations.
• Build accountability and disciplined execution within the team.
• Conduct regular performance reviews and develop team capabilities.
• Strong commercial and revenue orientation
• Understanding of margins and profitability
• Business planning and forecasting
• Strong analytical and problem-solving ability

Pay

₹30,000.00 - ₹50,000.00 per month

Benefits

• Food provided

Work Location

In person