Lead Generation Expert

We are looking for a data-driven, strategic digital marketing expert who can take the lead on generating high-quality student leads through performance marketing, content strategy, and targeted digital campaigns. The ideal candidate will have hands-on experience working with colleges or universities and a deep understanding of the student admissions journey. Key Responsibilities 🔹 Plan and execute lead generation campaigns across platforms (Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.) 🔹 Develop and optimize landing pages, CTAs, and digital funnels to drive inquiries and applications 🔹 Work closely with the Admissions and Creative teams to align messaging and targeting 🔹 Analyze campaign performance and conversion metrics; implement improvements accordingly 🔹 Manage SEO/SEM strategy and performance marketing budgets 🔹 Use CRM and marketing automation tools to nurture leads and improve conversion 🔹 Stay updated with the latest trends in education marketing and student acquisition Required Qualifications & Skills ✅ 3–6 years of digital marketing experience with proven expertise in lead generation ✅ Prior experience working in a college, university, or edtech environment is a must ✅ Strong command of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and Google Analytics ✅ Hands-on experience with tools like HubSpot, Zoho, or similar CRMs ✅ Excellent understanding of SEO, SEM, PPC, and funnel optimization ✅ Creative mindset with an analytical approach to problem-solving ✅ Strong written and verbal communication skills What We Offer ✨ Opportunity to work with a visionary university in a beautiful hill station setting 📈 Competitive salary with performance-based incentives 🌱 Professional development opportuni ties in the field of education marketing 🤝 A supportive team environment that values innovation and initiative