Senior Pricing Executive & Agent Network Coordinator

Senior Pricing Executive & Agent Network Coordinator

Role Objective

To serve as the central point of coordination for freight pricing and international agent relationships, ensuring that the company remains commercially competitive, operationally responsive and profitable while expanding its global forwarding network and generating sustainable business opportunities.

General Summary

Pricing Strategy: Review, assess performance of pricing strategy and recommend actions that align with business objectives and market conditions.

Data Management: Regular contact with all agents/airline/shipping line/ third party suppliers for maintaining and updating pricing databases, ensuring accuracy and consistency.

Market Analysis: Monitor market trends, competitor pricing, and internal costs to identify opportunities and develop competitive pricing proposals.

Pricing Proposals

Prepare and submit pricing proposals to clients in a timely manner.

Cost Analysis

Analyze costs related to freight, transportation and other logistical activities to support pricing decisions.

Collaboration

Work with sales, operations, and other teams to ensure pricing aligns with business goals and customer needs.

Communication

Clearly and effectively communicate pricing information to internal and external stakeholders.

Compliance

Ensure compliance with relevant policies and regulations regarding pricing.

Problem Solving

Address pricing-related issues and conflicts.

Negotiation

Negotiate rates with carriers and other service providers.

Agent network: Identify, evaluate, develop and maintain sustainable overseas agents across key international trade lines for reciprocal business opportunities.

Reporting: Prepare reports on pricing performance and other relevant metrics including regular vetting of suppliers on their performance.

Others: Recommend improvements in workflows, rate management, reporting and automation using Microsoft Excel, ERP systems, CRM platforms and Microsoft Power Automate where applicable.

Primary Responsibilities and Duties

Freight pricing & Quotation Management

Obtain, negotiate and maintain competitive freight rates from shipping lines, airlines, transporters, overseas agents and service providers.

Handle pricing requests for air freight, sea freight (FCL/LCL), land transport, international courier, cross-trade and multimodal shipments based relevant Incoterms, ensuring all cost components are considered and with appropriate profit margins in accordance with the company's pricing policy.

Ensure quotations are accurate, commercially viable, complete and submitted within the agreed turnaround time.

Follow up on pending quotations and coordinate with the sales team to improve conversion rates.

Analyse freight costs, origin and destination charges, customs clearance, handling, documentation, transportation, surcharges and other applicable expenses.

Maintain updated rate sheets, carrier tariffs, agent quotations, validity periods and surcharge schedules.

Monitor market trends, carrier rate fluctuations, blank sailings, capacity constraints and seasonal pricing changes.

Identify opportunities for consolidation, volume-based pricing, routing alternatives and cost optimisation.

Review exceptional pricing requests and seek approval for rates falling below the authorised minimum margin.

Maintain a centralised database of quotations, rate comparisons, customer rates and pricing history.

Provide support in all pricing activities related to; customer requests for quotation, pricing proposals, and costing system analysis ensuring profitability. Communicate with internal departments and outside vendors to resolve issues concerning cost.

Works to develop, plan and recommend pricing actions that drive additional profit for the company through product, customer or regional pricing.

Provides analytics and reporting that measures profitability of products that support pricing strategy analyses and decision making.

Maintains an expert-level knowledge of all company’s pricing methodologies, external market forces, and internal factors which influence pricing.

Analyze products and establish total cost and adjust pricing as appropriate to ensure margins are maintained.

Ensure quotations are accurate, commercially viable, complete and submitted within the agreed turnaround time and provide expert-level guidance in resolving complex pricing tasks.

Maintain customer pricing database and communicate customer pricing changes to sales.

Analyze and report on product cost at all locations to assure consistent and accurate pricing.

Responsible for working with other company functions to learn and gain expert knowledge on the product offerings.

Assists in the development of pricing strategy with the pricing and finance teams. Recommends and enforces pricing policies and strategies to maintain or improve competitive position and/or profitability.

Perform detailed analysis of product and competitive data to optimize regular prices for merchandising categories. Track and measure margin performance (sales, margin, cost, freight, equipment, etc.)

Develops strategic recommendations by working with business units to analyze and understand all necessary data, including internal sales data, market trends, competitive landscape and current prices.

Have a thorough knowledge of the product line, sales process, delivery capabilities, and operational methods.

Demonstrates knowledge of market and competition; Aligns pricing with strategic goals.

Follow up on pending quotations and coordinate with the sales team to improve conversion rates.

Agent Network Coordination & Development

Identify, evaluate and establish relationships with reliable overseas freight forwarding agents across key international trade lanes.

• Develop and maintain the company's international agent network, including members of networks such as WCA, JCtrans and other relevant forwarding associations.
• Research and identify prospective agents in strategic markets, particula