Showroom Sales Executive
- Location
- Thiruvamkulam,Kalmassery.
- Job Type
- Full-time
- Department
- Sales
- Reporting To
- Sales Manager / Branch Head
Job Purpose
The Showroom Sales Executive is responsible for driving sales of Honda two-wheelers (scooters and motorcycles) by delivering an engaging, informative, and customer-focused sales experience. This role involves guiding walk-in customers through the product lineup, explaining features and financing options, conducting test rides, and driving the purchase process from initial inquiry to vehicle delivery.
Key Responsibilities
Customer Engagement & Consultation
Greet walk-in customers warmly and understand their vehicle preferences, usage requirements, and budget.
Present and demonstrate Honda two-wheeler models, highlighting key features, technologies (e.g., eSP, PGM-Fi, H-Smart), specifications, and color variants.
Arrange and accompany customers on test rides, ensuring safety guidelines and necessary documentation (driving license verification) are followed.
Sales Conversion & Financial Pitching
Explain pricing structures, discounts/offers, vehicle insurance packages, extended warranty options, and accessories.
Pitch and coordinate auto loan/finance schemes by working closely with in-house finance executives and banking partners to assist customers with down payments and EMI calculations.
Convert walk-in leads and phone inquiries into firm bookings and sales.
Lead Management & Follow-up
Capture accurate customer details in the CRM software / Sales Register.
Follow up systematically with potential leads, test-ride prospects, and open inquiries via calls or messaging.
Conduct post-delivery follow-ups to ensure customer satisfaction and encourage referrals.
Vehicle Delivery & Documentation
Ensure all sales documentation (RTO registration forms, invoicing, insurance, finance approval) is completed accurately and promptly.
Coordinate vehicle preparation, polishing, and accessory fitting with the pre-delivery inspection (PDI) team.
Conduct a smooth and memorable vehicle handover ceremony for the customer, explaining key features and warranty/service schedules during delivery.
Showroom Standards & Market Intelligence
Keep the display vehicles clean, well-arranged, and stocked with updated specification brochures and promotional materials.
Stay updated on competitor models, local market trends, and Honda’s official sales campaigns and schemes.
Key Requirements & Qualifications
- Education
- Higher Secondary (12th Pass) or Graduation in any discipline.
Experience: 0–4 years of experience in sales, preferably in automotive dealerships (two-wheeler/four-wheeler), retail, or consumer durables. (Freshers with strong communication skills may also apply).
- Driving License
- Valid two-wheeler driving license is mandatory.
- Languages
- Fluency in Malayalam and functional English (knowledge of Hindi is an added advantage).
- Skills
- Basic proficiency in computer applications / CRM data entry.
Key Competencies & Target Attributes
Strong persuasive, negotiation, and closing skills.
Customer-first mindset with high enthusiasm and active listening skills.
Target-driven approach with a focus on achieving monthly vehicle sales and accessory targets.
Professional appearance and good interpersonal skills.
- Pay
- ₹14,000.00 - ₹16,000.00 per month
Benefits
Health insurance
Provident Fund
- Work Location
- In person
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