Digital Marketing Manager

Key Responsibilities

Digital Marketing Strategy \& Planning

• Develop and execute digital marketing strategies for multiple business verticals.
• Create monthly marketing calendars, campaign plans, and promotional strategies.
• Identify target audiences, market trends, and growth opportunities.
• Maintain consistent brand identity and messaging across all businesses.

Social Media Management \& Content Creation

• Manage social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan, create, design, and publish engaging posts, reels, stories, videos, and promotional creatives.
• Develop content ideas, captions, hashtags, and campaign themes.
• Coordinate photography, videography, and other creative requirements as needed.
• Ensure regular posting and audience engagement across platforms.

Paid Advertising \& Campaign Management

• Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram), Google Ads, and other relevant platforms.
• Develop campaigns for brand awareness, lead generation, inquiries, and conversions.
• Manage advertising budgets and monitor campaign performance.
• Test different ad creatives, audiences, and messaging to improve results.
• Track cost per lead, conversion rates, return on ad spend, and overall campaign effectiveness.

Lead Generation \& Business Growth

• Develop digital campaigns to generate quality leads for education, real estate, and other business operations.
• Create effective landing page, website, and lead-generation strategies.
• Coordinate with sales and business teams to improve lead follow-up and conversion.
• Identify opportunities to increase inquiries, admissions, property leads, and business revenue.

Website, SEO \& Analytics

• Manage website content updates and basic search engine optimization (SEO).
• Monitor website traffic, campaign analytics, and social media insights.
• Prepare monthly performance reports with key metrics and recommendations.
• Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising dashboards.

Multi-Brand Coordination \& Reporting

• Manage marketing priorities and deadlines across multiple business operations.
• Maintain separate content calendars, advertising plans, and performance reports for each business.
• Coordinate with management, designers, vendors, and other team members when required.
• Recommend new marketing ideas, tools, and strategies to improve business growth.

Required Skills \& Qualifications

• Bachelor's degree or relevant qualification in Marketing, Digital Marketing, Business, or a related field preferred.
• 3–5 years of hands-on digital marketing experience preferred.
• Practical experience with Meta Ads Manager and Google Ads.
• Strong skills in social media management, content planning, and campaign execution.
• Ability to create marketing creatives using Canva, Adobe tools, or similar software.
• Understanding of lead generation, audience targeting, retargeting, and conversion optimization.
• Knowledge of SEO, website management, analytics, and performance reporting.
• Excellent communication, organization, planning, and problem-solving skills.
• Ability to manage multiple projects and business verticals independently.

Pay

₹22,000.00 - ₹60,000.00 per month

Benefits

• Cell phone reimbursement
• Internet reimbursement
• Provident Fund

Work Location

In person