Export Sales Manager

Department

International Sales \& Business Development

Job Location

Ludhiana, Punjab

Employment Type

Full-Time

Experience Required

5–10 Years (Preferred)

Job Summary

Unicross Group is seeking an experienced, dynamic and results-driven Export Sales Manager to develop, manage and expand international sales across a diverse portfolio of products, including sewing machines, bicycles, scaffolding systems, tyres, tubes, spare parts, accessories and other engineering and industrial products.

The ideal candidate must have proven experience in export sales, international business development, overseas customer acquisition and managing multiple product categories across different global markets.

The selected candidate will be responsible for identifying new export opportunities, developing international buyer relationships, negotiating competitive commercial terms, securing orders, achieving sales targets and coordinating with internal departments to ensure successful order execution and timely shipments.

We are looking for a commercially strong professional who can independently generate international business, manage overseas customers and drive sustainable export sales growth.

Key Responsibilities

International Sales \& Business Development

• Identify and develop new business opportunities across international markets.
• Generate qualified leads and acquire overseas distributors, importers, wholesalers, dealers, institutional buyers and other potential customers.
• Develop and implement market-specific export sales strategies to increase international sales and market penetration.
• Conduct market research to identify potential countries, customer segments, competitor activities, pricing trends and emerging opportunities.
• Build and maintain a strong international sales pipeline through direct outreach, referrals, trade platforms, industry networks and exhibitions.
• Establish and maintain long-term relationships with international customers and business partners.
• Achieve assigned monthly, quarterly and annual export sales targets.

Multi-Product Export Sales Management

• Independently handle sales of multiple product categories, including sewing machines, bicycles, scaffolding systems, tyres, tubes, components, spare parts and related accessories.
• Develop sound knowledge of product specifications, applications, technical features, pricing structures and market requirements.
• Understand the varying commercial and technical requirements of customers across different product categories.
• Identify cross-selling and upselling opportunities within the existing customer base.
• Promote additional product categories to existing overseas buyers to maximise business opportunities.
• Coordinate with technical, procurement and production teams to obtain accurate product information and resolve customer enquiries.
• Identify opportunities to introduce new products based on customer demand and market potential.

Overseas Customer Acquisition \& Relationship Management

• Identify, approach and convert prospective international buyers into active customers.
• Manage customer communication through email, telephone, video meetings, digital platforms and international business visits.
• Handle customer enquiries, product presentations, quotations, negotiations and commercial discussions.
• Maintain regular communication with existing customers to generate repeat business.
• Understand customer requirements regarding product specifications, quantities, quality, pricing, packaging and delivery schedules.
• Address customer concerns professionally and coordinate timely resolutions.
• Maintain updated customer databases, contact information, enquiry records and communication histories.

Export Pricing, Quotations \& Commercial Negotiations

• Prepare competitive export quotations and commercial offers based on product costs, target margins and prevailing market conditions.
• Negotiate prices, payment terms, delivery schedules and other commercial conditions with international customers.
• Demonstrate practical knowledge of international trade terms, including FOB, CIF, CFR, EXW and other applicable Incoterms.
• Coordinate with the Purchase and Accounts departments to verify product costing, commercial feasibility and profitability.
• Monitor competitor pricing and international market trends to maintain competitive sales positioning.
• Ensure that negotiated commercial terms are aligned with company policies and approved profitability targets.
• Assist in evaluating freight costs, shipping requirements and other relevant export-related expenses while preparing quotations.

Export Order Management \& Shipment Coordination

• Manage the sales process from initial enquiry and quotation through order confirmation, execution and shipment coordination.
• Prepare and verify customer purchase orders, proforma invoices, order confirmations and other commercial documents.
• Coordinate closely with the Purchase, Production, Quality Control, Logistics and Export Documentation departments.
• Monitor order progress to ensure products are manufactured, inspected, packed and dispatched according to agreed schedules.
• Communicate delivery commitments accurately and proactively update customers regarding order status.
• Identify potential delays and coordinate corrective actions with the relevant departments.
• Ensure that customer-specific product, packaging, labelling and documentation requirements are communicated clearly to the execution teams.
• Support timely shipment execution and maintain customer satisfaction throughout the order cycle.

International Market Research \& Expansion

• Conduct research on existing and potential export markets to identify business expansion opportunities.
• Analyse customer demand, market competition, pricing structures, distribution networks and product preferences.
• Identify prospective distributors and bu