Business Development Manager (BDM)

Job Description

Business Development Manager (FMCG & Retail Franchise)

Job Title

Business Development Manager

Department

Business Development & Franchise Expansion

Industry

FMCG, Retail & Convenience Stores

Employment Type

Full-Time

Location

Noida / Greater Noida

Reports To

Founder / Director / Business Head

Job Summary

We are looking for a dynamic and result-oriented Business Development Manager to drive business growth, franchise expansion, strategic partnerships, and revenue generation for My Store 24/7.

The candidate will be responsible for identifying new business opportunities, acquiring franchise partners, developing relationships with FMCG brands and distributors, negotiating commercial agreements, and expanding the company's network of convenience stores operating through fixed and movable-container formats.

The ideal candidate should have strong sales, negotiation, networking, communication, and business planning skills, with experience in FMCG, retail, franchising, or organised retail operations.

• Key ResponsibilitiesA. Business Development & Expansion

Identify and develop new business opportunities in FMCG, grocery retail, and convenience-store markets.

Develop strategies to expand My Store 24/7 across Noida, Greater Noida, Delhi NCR, and other target locations.

Research market trends, competitor activities, customer demand, and potential growth areas.

Identify suitable commercial locations, container-store placement opportunities, and business partnerships.

Build a pipeline of prospective franchise partners, investors, and business associates.

B. Franchise Sales & Partner Acquisition

Generate franchise leads through networking, digital platforms, referrals, and direct outreach.

Present the My Store 24/7 franchise business model, investment structure, operational requirements, and commercial opportunity to prospects.

Conduct meetings, presentations, and follow-ups with potential franchise owners.

Negotiate franchise terms and coordinate the onboarding process.

Maintain a database of leads, conversion rates, franchise enquiries, and partner relationships.

Coordinate with internal teams to support franchise launch and initial operations.

C. FMCG Brand & Supplier Partnerships

Establish relationships with FMCG manufacturers, distributors, wholesalers, and regional suppliers.

Explore partnerships with established packaged-food, snack, beverage, personal-care, and household-product brands.

Negotiate product pricing, distributor margins, credit terms, promotional schemes, and supply arrangements.

Identify opportunities for bulk purchasing and centralised procurement to improve profitability.

Develop long-term supplier relationships to ensure reliable product availability and competitive pricing.

D. Sales Strategy & Revenue Growth

Develop and execute business development plans to achieve monthly and annual growth targets.

Identify new revenue streams, strategic alliances, and cross-selling opportunities.

Prepare sales forecasts, business proposals, and expansion plans.

Monitor franchise acquisition costs, conversion rates, revenue growth, and business profitability.

Recommend pricing, promotional, and partnership strategies to improve commercial performance.

E. Market Research & Competitor Analysis

Analyse competitors in the convenience-store, grocery, supermarket, and franchise sectors.

Study customer preferences, product demand, pricing strategies, and emerging retail trends.

Identify potential markets for movable-container convenience stores.

Prepare market research reports and recommend suitable locations for expansion.

Track competitor franchise models and identify opportunities to differentiate My Store 24/7.

F. Relationship Management

Build and maintain strong relationships with franchisees, suppliers, landlords, corporate clients, and strategic partners.

Conduct regular follow-ups to maintain partner satisfaction and identify additional opportunities.

Coordinate with operations, procurement, marketing, and finance teams.

Resolve business-related issues and support long-term partner retention.

G. Reporting & Performance Monitoring

Maintain records of leads, meetings, proposals, negotiations, and signed agreements.

Prepare weekly and monthly business development reports.

Track KPIs, including qualified leads, franchise conversions, new partnerships, sales growth, and revenue generation.

Present expansion progress and business performance reports to management.

Use CRM software, spreadsheets, and reporting tools to manage the sales pipeline.

Required Qualifications & Experience

Bachelor's degree in Business Administration, Marketing, Sales, Commerce, or a related field.

3–6 years of experience in business development, B2B sales, franchise sales, FMCG, or retail expansion.

Experience in franchise acquisition, channel development, distributor management, or strategic partnerships is preferred.

Strong knowledge of sales pipelines, lead generation, negotiation, and commercial proposal preparation.

Proficiency in MS Excel, PowerPoint, CRM software, and business reporting.

Excellent communication, presentation, networking, and relationship-management skills.

Ability to travel for business meetings, market visits, and partner acquisition when required.

Key Performance Indicators (KPIs)

Number of qualified franchise leads generated.

Number of franchise agreements signed.

Franchise lead-to-conversion ratio.

Number of new supplier and brand partnerships established.

Revenue generated through new business opportunities.

Expansion into new locations and markets.

Value of commercial agreements negotiated.

Cost per franchise acquisition.

Achievement of monthly, quarterly, and annual business targets.

Preferred Candidate Profile

The ideal candidate should be proactive, commercially minded, target-driven, and comfortable building a business from the ground up. Candidates with experience in FMCG companies, organised retail chains, convenience stores, supermarket franchises,