Social Media Executive

Social Media Manager – Kala Shree

22 Oct 2026 · @TUSHAR AGGARWAL

Role snapshot

Kala Shree is hiring a full-time, in-office Social Media Manager to turn our bridal and festive lehenga collections into enquiries, store visits and online orders.

Item

Detail

Job title

Social Media Manager

Location

Kala Shree showroom & office, Karol Bagh, New Delhi (in-office only)

Employment type

Full-time, permanent

Reports to

Owner / Business Head

Works closely with

Store sales team, B2B sales, designers, photographers

Working days

6 days a week, one weekday off (weekends are peak shoot and walk-in days)

Timings

10:30 AM – 7:30 PM

Experience

3–5 years managing social media for fashion, ethnic wear, jewellery or lifestyle brands

Salary (suggested band, approximate)

₹30,000 – ₹45,000 per month fixed + monthly performance incentive

Probation

3 months

About Kala Shree and this role

Kala Shree is a women's ethnic wear house in Karol Bagh, Delhi, known for bridal and festive lehengas. We sell to brides and families walking into our store (B2C) and to boutiques and retailers across India (B2B).

Today most brides discover their lehenga on Instagram before they ever visit a store. This role owns that first impression. You will build Kala Shree into a brand brides follow, trust and travel to, and you will be measured on enquiries and footfall, not just likes.

Key responsibilities

Area

What you will do

Strategy & planning

Build a monthly content calendar around the wedding season (Oct–Feb, Apr–May), festivals (Karwa Chauth, Diwali, Teej, Eid) and new collection drops. Set quarterly goals with the owner.

Content creation

Plan and direct in-store shoots, model shoots and bride try-on videos. Produce 4–5 Reels, 3–4 posts and daily Stories a week. Write captions in English and Hinglish.

Platforms

Own Instagram (primary), Facebook, YouTube Shorts, Pinterest and WhatsApp Business catalogue and broadcasts. Keep Google Business Profile photos and posts fresh.

Lead handling

Respond to DMs and comments within 2 working hours. Qualify enquiries (budget, wedding date, city) and pass hot leads to the store team with a daily lead sheet.

Real brides & reviews

Get consent, photos and video testimonials from brides who buy. Collect Google reviews after every bridal sale.

Influencers & collaborations

Shortlist and manage Delhi/NCR bridal, wedding-planner and fashion creators. Run barter and paid collabs within budget.

Paid ads

Run Meta (Instagram/Facebook) ads for enquiries and store visits, with agency support where needed. Track cost per lead.

B2B visibility

Build a professional presence on LinkedIn and trade-facing content (catalogues, behind-the-scenes, craftsmanship) that supports B2B sales outreach.

Reporting

Share a weekly snapshot and a monthly report: reach, followers, enquiries, leads converted, ad spend, top content.

Brand consistency

Maintain a visual and tone guide (colours, fonts, filters, logo use) so every post looks unmistakably Kala Shree.

What success looks like

Success is measured by qualified enquiries and store visits that come from social media.

First 90 days

Period

Expected outcome

Days 1–30

Audit current accounts, competitors and best-performing posts. Create brand style guide and first monthly calendar. Set up lead tracking sheet with the store team.

Days 31–60

Posting consistently on schedule. First influencer collab live. First Meta ad campaign running with cost-per-lead tracked.

Days 61–90

Clear month-on-month growth in enquiries. Library of 20+ real-bride testimonials. Monthly report reviewed with owner.

Monthly KPIs (targets to be set after the first-month audit)

KPI

How it is measured

Qualified enquiries (DM, WhatsApp, calls)

Count in the lead sheet

Store visits from social

Asked and recorded at the counter

Sales influenced by social

Leads marked converted by store team

Instagram reach and follower growth

Instagram Insights

Reel engagement rate

Likes + comments + shares + saves ÷ reach

DM response time

Under 2 working hours

Cost per lead on paid ads

Meta Ads Manager

New Google reviews

Google Business Profile

Who we are looking for

Must have

3–5 years running social media for a fashion, ethnic wear, bridal, jewellery or lifestyle brand

A portfolio of Reels and campaigns you planned and shot yourself, with results

Strong eye for Indian bridal aesthetics: colours, styling, lighting, poses

Hands-on with mobile shooting and editing (CapCut, InShot, VN or Premiere Rush) and Canva

Working knowledge of Meta Ads Manager and Instagram Insights

Clear writing in English and Hindi/Hinglish

Comfortable on the shop floor talking to brides and families for content and testimonials

Lives within easy commute of Karol Bagh

Good to have

Experience with Delhi/NCR influencer and wedding-planner networks

Basic photography with a DSLR/mirrorless camera

Knowledge of WhatsApp Business, Google Business Profile and Pinterest

Exposure to B2B or LinkedIn content

Graduate in Mass Communication, Fashion Communication, Marketing or similar (skill matters more than degree)

What we offer

Fixed monthly salary in the ₹30,000 – ₹50,000 band, based on experience and portfolio

Monthly incentive linked to qualified enquiries and social-driven sales

Phone/data allowance and a dedicated shoot setup (ring lights, gimbal, backdrop corner)

Shoot budget for models, props and influencer collaborations

Paid leave as per company policy, plus festival bonus

Full creative ownership of the Kala Shree brand voice, with direct access to the owner

Salary review after probation and annually

How to apply and hiring process

Send your CV, portfolio link (Instagram handles you managed + a Reels showreel) and current/expected salary to the Kala Shree hiring email or WhatsApp number.

Portfolio screen — we shortlist on work samples and results, not just the CV.

Phone call (15 min) — experience, salary expectations, notice period, commute.

Paid trial assignment (48 hours) — using photos of 3 Kala Shree lehengas, create: one Reel concept with script and shot list, th